Kevin Harrington guidance on 3 things your busines
Post# of 75003
Market research.
Two businesses could have similar products but be working with completely different audiences. That's one of the reasons why I always encourage business owners to do everything with their audience in mind. (Focus today, healthy drinks), (RMHB changing to 10 calories. per Jerry's last interview).
An angle.
We're also living in a time where people want to know who is behind the business and a brand. At the end of the day, people buy from people so don't shy away from sharing the only thing that really makes your business unique - you. (RMHB added Gerry David and Kevin Harrington to the team).
A public relations strategy.
One sure-fire way to stand out online is to make sure that your business is mentioned in as many publications as possible. While getting your business mentioned everywhere is a slow game, it is well worth it. The more you can get your name out, the more you can stand out from the crowd online.
Final Thoughts
By mixing your market with your story, and then learning how to get the word out there, you'll ensure that you always stand out in a crowded space. Not only that, but this strategy gives your business longevity.