Los Angeles, June 20, 2017 (GLOBE NEWSWIRE) -- After almost a decade of experience building B2B e-commerce tools for thousands of major fashion brands and retail merchants, Brandboom , a Los Angeles-based startup, is ready to reshape the retail ecosystem by launching an artificial intelligence feature on its popular platform.
Analysts from publications such as The Wall Street Journal to Business Insider have pointed to a trending retail slump, as big box stores, chains and small suppliers alike have watched as online retailer Amazon attracted their potential buyers. Some brands, however, have thrived in this challenging environment by exploring new modes of selling and outreach.
“We know from our customers how hard it is to be given a chance, to be considered, and to succeed,” said Amy Zhou, Brandboom COO. “And for over two decades, everyone who set out to build a brand had to pay $10K just to attend a trade show for a chance to meet retail merchants who might place an order to carry their products in stores. This has to change.”
For Brandboom, change has developed out of listening to its customers large and small. Iconic brands like Ralph Lauren, Kenneth Cole, Urban Outfitters, and Nordstrom use Brandboom to power their sales and merchandising operations. Brandboom has also helped boost the success and visibility of disruptive streetwear brands like DOPE, Pink Dolphin, and Supreme, and has helped them reach millions of dollars in revenue.
These brands - the giants of retail, to streetwear upstarts using guerilla marketing - all benefit from Brandboom’s network, a network soon to be enhanced by an AI feature connecting brands and retailers, saving both parties time and money.
“We've built this feature to foster genuine relationships between brands and retailers. This feature guarantees that retail buyers will view your product or you don’t pay. You only pay when a retail buyer is truly interested in your products," said Zhou.
Unlike other open B2B marketplaces, Brandboom values the importance of design IP, which is why an AI becomes crucial in reinventing how brands and retailers work together to deliver the best products and experience to their end consumer.
In mid-July, the new AI feature will be available to all qualified Brandboom users. Each user on the platform will receive their own sets of recommendations to privately propose new collections and products to verified retail merchants, at a fraction of the cost per connection using traditional methods.
Brandboom is positioned as a front-row seat holder in the retail business game, and has even larger goals in mind. The AI feature marks the beginning of a series of new capabilities that will minimize the risks and barriers for retail players to succeed as a new business ecosystem takes shape.
Brandboom COO Amy Zhou is available for interviews about the AI feature and about how Brandboom has helped both iconic brands and guerilla streetwear brands. If you would like a demonstration of the new AI features, please get in touch using the contact information below or schedule some time at this link: https://calendly.com/amybrandboom/mediapreview/
MORE ABOUT BRANDBOOM
Brandboom has pioneered easy-to-use line sheets and inventory tools for brands. It's the #1 B2B platform for DIY fashion brands, with more than 90,000 retailers listed, 176,000 retail buyers, and more than 1,126,953 orders created.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...ebf57a14e8
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