I understand and agree,,,, but my idea of a first

I understand and agree,,,, but my idea of a first impression is the one we will make come August/Sept when the national/international advertising begins. I have it from good sources that by then, " everyone will know our name"! I take that to mean heavy main stream advertising!!! That, in my opinion, will be the first impression for the masses. Hope I'm right......and hope it all goes as planned..... JMHO