NetworkNewsBreaks – Grey Cloak Tech (GRCK) Enables Integration of Brick-and-Mortar and E-Commerce Omni-Channel Shopping
Now a dual-faceted company following its March 2017 takeover of ShareRails and its cloud-based software, Grey Cloak Tech (OTC: GRCK) is poised to play a significant role as major retailers seek to successfully integrate their physical stores with e-commerce to keep stride with the changing retail market. The proprietary software offered through ShareRails presents a promising solution in the battle of brick-and-mortar stores versus online companies, enabling storefront merchants to compete in the omni-channel shopping world and drive business to their physical locations through the use of e-commerce tools.
“ShareRails’ proprietary software could be a key element in the survival and growth of stores, located in malls, strip centers, or freestanding, versus online companies that are nimble in pricing and assortments. Grey Cloak Tech, after its March 2017 takeover of ShareRails, is now a dual-faceted company. It can use its newly-acquired online-to-offline (O2O) platform to raise the profile of retailers’ inventory in brick-and-mortar stores into online digital comparison shopping. Through a digital conversion of a listing of physical inventory into rich content, a number of search engines — such as Google — can then index the products offered. The endgame is a melding of online shopping with physical stores.”
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