First ..... looking at the $99 special that were o

First ..... looking at the $99 special that were offered by UltraFlix at the time, it's unfair to gauge its success or how much revenue was generated.
UltraFlix was being built at the time with several platforms not even loaded yet as they were being formatted and with no marketing being done.
If I stand correct, I recall hearing that the Paramont agreement was a 80/20 rental split. So a $4.99 rental equates to a $1 net $$$ to UF at 20% split.
Not to shabby!!!!

I feel when UF 3.0 4K HDR is finally released to the global world with all the bells and whistles as a rental base model and sharing revenues $$$$$ on Commercial advertising, they will see that Rental vs Subscription...... they stand to make more $$$$$ as a rental base model.
Revenues from Commercial / Advertising is the key !!!!!
The key is for the studios to not get greedy and make the rentals affordable.
The studios need to realize Experiencing the Amazing Remastered 4K HDR Quality streaming Globally to Home Theaters opens up a whole new market for consumers to view and revisit old content like it's never been seen before.
UltraFlix & Studios need to keep Rentals affordable by sharing $$$ revenues on Commercial / Advertising......
Generate Big revenues with Big Volume...
Now that's how you cut the cord with competition !!!
I see UltraFlix as a utility company to all.... collecting a throughput $$$$ from all.
Rental model will beat out subscriber model.....

Just the way I see it and is just my opinion !!!!

GLTA ......