NEW YORK, June 07, 2017 (GLOBE NEWSWIRE) -- Eyeview , the industry leader in outcome-based video marketing, announced today that Mick Suh, a veteran of both Coupons.com and P&G, has joined the company as Vice President of CPG Sales. Suh has a proven track record of helping top tier brands successfully build proven marketing solutions integrating data and personalization that deliver business outcomes.
With the expansion of video consumption, Eyeview is delivering on the long-awaited promise of 1-to-1 video, marrying the engagement and appeal of television quality video advertising with precision targeting and personalised creative to drive sales. Eyeview has developed a highly scalable cloud based video technology that gives brands the ability to deliver thousands of creative variations tailored to reach specific target audiences, on any screen for the highest return on ad spend.
“For me, what is most exciting about joining Eyeview is that we have an opportunity to shift the conversation around video beyond media metrics and directly connect video impact to business outcomes,” said Suh. “P&G’s Marc Pritchard has called out the advertising industry for lack of transparency, driving clear P&G requirements around industry standards on viewability metrics, fraud protection and 3rd party verification. Meeting all of P&G’s requirements, Eyeview is all about metrics and has proven that through 1-to-1 video, marketers can do more than simply generate awareness and brand equity through their video advertising with a measured return in sales on every dollar they spend.”
Suh was most recently Chief Revenue Officer for audio tech startup Lisnr, where he helped grow revenue and lead the sales organization across verticals such as Sports, Live/Entertainment, CPG/Retail, and Broadcast. Before that, he held an executive sales position at Coupons.com, where he managed 9 of the company’s top 10 clients. He also spent almost 10 years working in brand management for Kellogg’s and P&G. Suh is graduate of the U.S. Military Academy at West Point and the University of Chicago Booth School of Business.
“Across a growing client base including Fortune 500 brands such as P&G, SC Johnson and Clorox, Eyeview has shifted the conversation around video beyond media metrics and ad delivery to proving that 1-to-1 video can drive sales outcomes,” said West Naze, Vice President of CPG and Shopper Marketing, Eyeview. ”Mick will continue to expand our industry leading CPG leadership where we have proven success in driving incremental sales and return on ad spend numbers that are consistently 3X NCS Digital Video Benchmarks.”
To learn more about Eyeview, visit https://www.eyeviewdigital.com .
About Eyeview Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video.
Through proprietary VideoIQ ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
Eyeview serves the nation’s top brands, including P&G, SC Johnson, Walgreens, Lowes, Mazda and Hyundai.
Elizabeth Wynnemer (612) 205-3637 lwynnemer@eyeviewdigital.com
