Jamie and Bobby follow in their mother’s footsteps, debuting their own personal twist on kitchen and southern hospitality June 13
MINNEAPOLIS, June 06, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ: EVLV ), a multiplatform video commerce company (evine.com), today announced the premiere of Deen Brothers – cookware, kitchen accessories, and a curated collection of wines from Jamie and Bobby Deen. The sons of culinary icon, Paula Deen, who also offers an exclusive assortment of food, kitchen, fashion and home products on Evine, Jamie and Bobby will join their mother to debut the collection on Evine June 13.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...650705d917
“I’m so pleased to offer our customers and fans of the Deen family a complete ‘Deen dining experience.’ With the debut of Deen Brothers, customers now have access to everything they need to make meaningful events out of mealtime, including food, cookware and wine,” said Bob Rosenblatt, Chief Executive Officer of Evine. “Beyond the products, we’re excited that Paula has made her family a part of our own. We take pride in our ability to foster and grow new brands, and the fact that Paula has brought her boys to Evine is a testament to that.”
“As Paula Deen’s son, I had the incredible fortune to learn a lot from mama growing up in her kitchens,” said Bobby, who in addition to playing a key role in the Deen family’s success, is an accomplished culinary personality.
“She always taught us to welcome guests like they were a part of our own family,” said Jamie. “That’s really what this collection is all about… warmth and hospitality.”
Jamie continued, “I can’t tell you how excited we are to bring our collection to Evine. We’ve worked together with the team over these past couple of years and look forward to growing our business – as a family – with Evine.”
Deen Brothers will premiere their collection June 12 at 11pm ET, and June 13 at 3am, 7am, 11am, 2pm, 7pm and 10pm ET. During the debut, Jamie and Bobby will present items from their new exclusive cooking collection, as well as a variety of wines from Savannah Cellars, a wine collection developed by the Deen brothers.
Deen Brothers Cooking Putting a healthier spin on southern cooking and hospitality, Bobby and Jamie aim to provide cookware and accessories especially for health-conscious consumers. Exclusive to the Deen Brothers cookware, each piece features a stone-infused titanium reinforced ceramic non-stick interior, allowing for flavorful cooking without the need for excessive fats or oils. During the live shows, Bobby and Jamie will present their fresh, fit-friendly take on southern food favorites.
Deen Brothers Wine In the spirit of southern hospitality, where guests at the Deen table are always welcomed like family, Jamie and Bobby Deen partnered with award-winning master vintner and celebrated restaurateur, Doug Margerum, to create their exclusive collection of wine, Savannah Cellars. Each wine was hand-selected as the perfect accompaniment to toast to food, family and fun. For the debut, the collection will offer an assortment of varietals, including Chardonnay and a red blend developed by Jamie during a recent trip to Santa Barbara. In addition to wines, customers will have access to Deen family recipes online, each a perfect pairing to a different Savannah Cellars wine.
Viewers are invited to watch via cable and satellite, mobile apps and live streaming online at www.evine.com . Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450 .
For more information on the Deen Brothers’ collections, visit www.evine.com/DeenBrothers . For more information on Evine, visit www.evine.com .
About Evine Evine Live Inc. (NASDAQ: EVLV ) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About the Deen Brothers Jamie Deen is an entrepreneur, businessman, author and son of American cooking and southern hospitality icon Paula Deen. His hit show “Home for Dinner with Jamie Deen” airs on the Food Network. Jamie has been an integral part of the now legendary business, The Bag Lady – the sandwich delivery service that launched Paula’s culinary career in Savannah, Georgia.
Bobby Deen has long been an essential ingredient to the Deen Family’s success. Bobby’s show, “Not My Mama’s Meals,” currently airs on the Cooking Channel to showcase favorite southern recipes in a healthier, more approachable way. In 2014, Bobby hosted Food Network’s Holiday Baking Championship, where eight amateur bakers displayed their baking skills in a holiday cooking competition. Bobby hosted the Holiday Baking Championship again in 2015 as well as Food Network’s Spring Baking Championship, where eight pastry-savvy chefs competed in a springtime baking competition with the hopes of winning a sweet spot in the hearts of judges and the title of Spring Baking Champion. Bobby also co-hosted two popular shows, the Cooking Channel’s “Junk Food Flip” with Nikki Dinki, as well as Food Network’s “Southern Fried Road Trip” with his brother, Jamie Deen.
Jamie and Bobby are also accomplished authors and have published four books: “The Deen Bros. Cookbook-Recipes from the Road” (2007), “Y’all Come Eat” (2008), “Take It Easy” (2009) and “Get Fired Up” (2011). In 2013, Jamie launched his first solo authorship with "Good Food," a beautiful look at family recipes and traditions.
CONTACTS Media Dawn Zaremba Evine press@evine.com (952) 943-6043 Investors Michael Porter Evine mporter@evine.com (952) 943-6517
