$GIGL Ancillary Revenue Opportunities: In addi
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Posted On: 05/25/2017 9:19:20 AM
$GIGL Ancillary Revenue Opportunities:
In addition to our core restaurant revenues, we have a number of ancillary revenue streams, some of which are being monetized today, which promise to generate higher margins than ordinary restaurant operations. Unlike traditional restaurants, the Company either has or will generate revenues from:
(1) admission fee for play area access;
(2) birthday parties and private rentals;
(3) drop-off service;
(4) branded in-store and retail outlet merchandising;
(5) franchising;
(6) licensing.
The licensing revenue opportunity has significant potential . The Company recently entered into an agreement with The Licensing Shop , a Toronto-based licensing organization that works with brand-oriented companies to leverage existing intellectual property into “on-brand” products. The Licensing Shop currently represents such well-known brands as CBS Consumer Products, Sesame Street, Sketchers, Dino Dan, and Monster Jam . This partnership could help the Company leverage and extend its brand into licensed products, creating new revenue streams and reaching new customers. Under the Licensing Shop’s guidance, the Company is planning a staged rollout of apparel, lunch boxes, school supplies, and other branded merchandise.
Cindy Davis , of Davis Branding, is partnering with The Licensing Shop team to develop and support the brand merchandising strategy for Los Angeles based children's themed restaurant, Giggles N' Hugs . Prior to that, Cindy headed up the U.S. office for global licensing agency, Copyrights Promotions Licensing Group (CPLG) where she was responsible for representation acquisitions as well as the creation of sales strategies for represented properties. Cindy's branding and licensing career spans 20+ years working on a range of properties & brands from Mickey Mouse, the Power Rangers and Strawberry Shortcake to Coke and McDonalds at companies such as The Coca-Cola Company, Enesco, Saban, and DIC Entertainment . Cindy has a BFA in Journalism from the University of Memphis.
In addition to our core restaurant revenues, we have a number of ancillary revenue streams, some of which are being monetized today, which promise to generate higher margins than ordinary restaurant operations. Unlike traditional restaurants, the Company either has or will generate revenues from:
(1) admission fee for play area access;
(2) birthday parties and private rentals;
(3) drop-off service;
(4) branded in-store and retail outlet merchandising;
(5) franchising;
(6) licensing.
The licensing revenue opportunity has significant potential . The Company recently entered into an agreement with The Licensing Shop , a Toronto-based licensing organization that works with brand-oriented companies to leverage existing intellectual property into “on-brand” products. The Licensing Shop currently represents such well-known brands as CBS Consumer Products, Sesame Street, Sketchers, Dino Dan, and Monster Jam . This partnership could help the Company leverage and extend its brand into licensed products, creating new revenue streams and reaching new customers. Under the Licensing Shop’s guidance, the Company is planning a staged rollout of apparel, lunch boxes, school supplies, and other branded merchandise.
Cindy Davis , of Davis Branding, is partnering with The Licensing Shop team to develop and support the brand merchandising strategy for Los Angeles based children's themed restaurant, Giggles N' Hugs . Prior to that, Cindy headed up the U.S. office for global licensing agency, Copyrights Promotions Licensing Group (CPLG) where she was responsible for representation acquisitions as well as the creation of sales strategies for represented properties. Cindy's branding and licensing career spans 20+ years working on a range of properties & brands from Mickey Mouse, the Power Rangers and Strawberry Shortcake to Coke and McDonalds at companies such as The Coca-Cola Company, Enesco, Saban, and DIC Entertainment . Cindy has a BFA in Journalism from the University of Memphis.
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