DALLAS, May 24, 2017 (GLOBE NEWSWIRE) -- Rocky Mou
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Kevin was recently appointed to the Board of Directors and as Marketing and Communications Consultant to Rocky Mountain High Brands. He is well known as an American entrepreneur, business executive and TV celebrity. Kevin discussed today why he decided to join Rocky Mountain High Brands. The meeting took place in Kevin Harrington's New York City office with Mrs. Lily Li, the Managing Partner of the LSW Holdings, and several members of her management team.
When asked by Mrs. Li what attracted him to Rocky Mountain High Brands, Kevin responded, “I was looking for a new challenge and a company that wanted to take advantage of my unique skill set. When Gerry David informed me of a new project that rekindled his interest enough to join the Rocky Mountain High Brand’s Board and commit to consulting with the Company, I was immediately interested. Rocky Mountain High Brands has a unique product with a WOW factor.”
Mrs. Li asked Kevin to elaborate on his business experience, which includes turning product ideas into multi-million dollar businesses for the past twenty-five years, and relate it to Rocky Mountain High Brands. Kevin answered, “When you think of modern marketing trends and advertising, many find it hard to break the established mold and blaze your own path. Jerry Grisaffi and his team at Rocky Mountain High Brands have broken the mold by creating a premier brand of food and beverage products that are both hemp-infused, healthy and great tasting.”
When Kevin was asked about his title as pioneer of the infomercial industry (he produced the industry’s first infomercial in the 1980s), his reply was, “Since the infomercial industry was so successful in the United States, I believed it could be as popular across the globe. I’m now convinced that television infomercials are the perfect marketing medium for a new product introduction such as Rocky Mountain High’s planned Cannabidiol (CBD) infused drinks that are intended for markets focused on health and wellness. CBDs have been used for treatments for pain and inflammation, relief of muscle spasms, nausea, anxiety, depression and sleep aids. Current research is studying the uses of CBD for treating sports-related head injuries. Infomercials will be a great tool to both introduce the buying public to the Company’s new products and educate them on the attributes of CBDs that they may not already be familiar with.”
Mrs. Li questioned Kevin about Gerry David, the 2016 CEO World Awards Gold Recipient, joining Rocky Mountain High Brands. Kevin responded, “Gerry David is a turnaround specialist and has had success stories with companies like Rocky Mountain High Brands before in his career. With his consulting genius in terms of strategy and operations and my marketing expertise, we will do everything possible to put Rocky Mountain High Brands on a fast track to international success.”
About Kevin Harrington
Kevin Harrington is a successful entrepreneur with a career spanning 40 years. He is an Original Shark on the ABC hit and Emmy winning TV show, Shark Tank. He is also the Inventor of the Infomercial, As Seen On TV Pioneer, the Co-Founder of the Electronic Retailers Association (ERA) and the Co-Founding Board Member of the Entrepreneurs’ Organization (EO). He has launched over twenty businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack LaLanne, Tony Little, George Foreman, and the new I-Grow Hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led television producer Mark Burnett to hand pick him to become an Original Shark on Shark Tank where he filmed over 175 segments.
Learn more about Kevin Harrington at: http://www.kevinharrington.tv/about-kevin/