You're right that people who read these articles d

You're right that people who read these articles don't ask themselves "I wonder if that company is publicly traded." I've thought about this myself for a few years now, and it's almost entirely the case the consumer doesn't approach these sort of articles as investment opportunities. They see it as a potential place to spend money, so that's where the value is for us as shareholders. Publicity will bring in revenue, which will increase the share price as the company's value grows.