Marimekko Corporation, Press release, 17 May 2017 at 10.30 a.m.
Marimekko will celebrate the beginning of the summer with its yearly fashion show in Helsinki’s Esplanadi Park on Friday 19 May 2017. The event is free of charge and open to everyone. The shows on Friday will start at 11.30 a.m., 12.30 p.m., 4.00 p.m. and 5.30 p.m, and they will feature gems from Marimekko’s fashion collection for spring and summer 2017. The clothes and accessories to be seen on the catwalk are available in Marimekko stores as well as online at marimekko.com.
Marimekko’s collaboration with artist Paula Vesala, dedicated to courageous women, will culminate in the fashion show in the park, which is now organised for the 26th time. Vesala with her band will accompany the models, and she will also give the first live performance of her latest single.
“Since 1951, Marimekko has wanted to bring people together and offer them cultural experiences with its colours and patterns. We are delighted to note how Marimekko’s tradition of organising an outdoor fashion show every summer has continued for more than a quarter of a century and has become part of our city’s culture. We are very much looking forward to our show next Friday and celebrating, once again, the beginning of the summer together with all our friends in Helsinki,” says Marimekko’s President and CEO Tiina Alahuhta-Kasko.
With the fashion show in the Esplanadi Park, Marimekko also celebrates the centenary of Finland’s independence. The event can be followed on Marimekko’s social media channels.
Additional information: Asta Halme, Marimekko Communications Tel. +358 9 7587 233 asta.halme@marimekko.com
DISTRIBUTION: Key media Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2016, brand sales of the products worldwide amounted to EUR 199 million and the company's net sales were close to EUR 100 million. Roughly 160 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 400 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com
