A must see BevNet presentation from AWARD WINNING
Post# of 75003
Published on Dec 8, 2016
Gerry David, CEO of Celsius, and Vanessa Walker, EVP of Sales & Marketing for Celsius, provide us an inside look into their experience of reviving the near bankrupt Celsius brand. David and Walker detail the necessary steps to turnaround a brand and generate growth while also analyzing how to spot weaknesses in the brand. Along the way, the duo provide context and a brief history of the Celsius brand.
Watch this incredible YouTube presentation:
https://www.youtube.com/watch?v=Vh_GYWTCxYw