Yup, they were selling products at a loss (negative gross margin). January's gross margin was (positive) 50%, according to this PR. But that doesn't change that their last reported quarter, 3Q'14, had a gross margin of NEGATIVE 35%.
http://www.otcmarkets.com/financialReportView...;id=129730 We'll have to see what 4Q'14 looked like when they file. They've emphasized January so much, my guess is it won't be good. Then we'll have to wait until May to see how the full first quarter looks.