Report Predicts Streaming Media Adapters Could Reach 100 Percent 4K Penetration in North America and Western Europe in 2022
ABI Research released research on Wednesday predicting that worldwide streaming media adapters will reach nearly 56 million shipments in 2022. Additionally it forecasts all those devices shipping in North America and western Europe will be 4K that year.
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“4K streaming devices are just entering the market in the highest end products,” Sam Rosen, managing director and VP at ABI Research, observes. “4K streaming devices represent about 35 percent and 24 percent of streaming device shipments in North America and Western Europe, respectively, in 2017. “However, as penetration of 4K TVs grows, so will the revenue opportunities from UltraHD definition purchases and rentals, as well as premium early release content. Pricing premium for these formats represents substantial revenue opportunity for studios and streaming service providers, and this will drive a faster shift to 4K streaming media adapters.”
ABI Research Industry Analyst Khin Sandi Lynn points out that streaming services are increasingly becoming a replacement alternative for traditional pay TV services as operators partner with third-party OTT players or start to offer standalone streaming services, such as Dish Networks’ Sling TV, and Now TV by Sky in Europe. “This abundance of low-cost and no-contract video streaming services drives the adoption of media streaming devices, which can be given freely or heavily subsidized for subscriber acquisition,” Lynn notes.
The research firm also highlights that select service providers who prefer more controller ecosystems are bringing to market dedicated streaming devices to target consumers who plan to cut the cord and/or those who have never subscribed to a traditional pay TV service. While the boxes provide the operators with better security and flexibility, the struggle for will be in convincing consumers to install a new box that does not handle other popular video services. ABI Research predicts that retail video streaming devices that support multiple streaming devices and smart TVs will likely continue to hold the market majority over operator-branded boxes.
More details on the “Media Devices: UltraHD, 4K, HDR, 8K, HEVC” report are here.
https://www.cedmagazine.com/data-focus/2017/0...merica-and
ABI Research released research on Wednesday predicting that worldwide streaming media adapters will reach nearly 56 million shipments in 2022. Additionally it forecasts all those devices shipping in North America and western Europe will be 4K that year.
Deeper Insights
Flexible Cloud DVR: Accommodating Infrastructures New and Old
“4K streaming devices are just entering the market in the highest end products,” Sam Rosen, managing director and VP at ABI Research, observes. “4K streaming devices represent about 35 percent and 24 percent of streaming device shipments in North America and Western Europe, respectively, in 2017. “However, as penetration of 4K TVs grows, so will the revenue opportunities from UltraHD definition purchases and rentals, as well as premium early release content. Pricing premium for these formats represents substantial revenue opportunity for studios and streaming service providers, and this will drive a faster shift to 4K streaming media adapters.”
ABI Research Industry Analyst Khin Sandi Lynn points out that streaming services are increasingly becoming a replacement alternative for traditional pay TV services as operators partner with third-party OTT players or start to offer standalone streaming services, such as Dish Networks’ Sling TV, and Now TV by Sky in Europe. “This abundance of low-cost and no-contract video streaming services drives the adoption of media streaming devices, which can be given freely or heavily subsidized for subscriber acquisition,” Lynn notes.
The research firm also highlights that select service providers who prefer more controller ecosystems are bringing to market dedicated streaming devices to target consumers who plan to cut the cord and/or those who have never subscribed to a traditional pay TV service. While the boxes provide the operators with better security and flexibility, the struggle for will be in convincing consumers to install a new box that does not handle other popular video services. ABI Research predicts that retail video streaming devices that support multiple streaming devices and smart TVs will likely continue to hold the market majority over operator-branded boxes.
More details on the “Media Devices: UltraHD, 4K, HDR, 8K, HEVC” report are here.
https://www.cedmagazine.com/data-focus/2017/0...merica-and
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