The More you drill down into the Cannes Platform and look

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The More you drill down into the Cannes Platform and look at just who the audience is... Very Nice Ivan & Foley's!!! here is an article..

https://ec.europa.eu/digital-single-market/en...tival-2017

European Film Forum - Creating the future: the MEDIA programme after 2020

The 2017 edition of the European Film Forum in Cannes will take place on Monday, 22 May from 14:30 to 17:30 at Salon des Ambassadeurs. It will include a keynote speech from a high level representative from the European Commission, a scene setter by Ira Deutchman (Professor, School of the Arts Film Program at Columbia University) an interview of Agnieszka Holland (Director) two moderated panel discussions with proeminent industry representatives, financiers and managers and closing remarks by Giuseppe Abbamonte (Director at DG CONNECT, European Commission).

A first panel will look at the priorities of MEDIA and how the future MEDIA programme could best add value in a changing European and global audiovisual landscape. It will tackle core issues such as: How are the ecosystems of financing evolving and how can MEDIA not only complement but also encourage private initiatives and leverage private investments? How are the national support schemes being revised with respect to the policy objectives (e.g. competitiveness or cultural diversity) and to the different schemes and instruments (e.g. grants or loans)? How should these various instruments be ideally combined in order to effectively support the sector across the value chain?

A second panel will focus on how to increase the visibility and to attract audience for European creations. The discussion will look at how MEDIA could address this challenge either through its specific programme or by seeking synergies with national film policies. How to improve cross-border distribution and promotion of European films? While it is difficult to predict the individual success of each individual film, could the objective of better circulation be more strongly integrated in national film policies? If so, how would it be put into practice? Should promotional activities be more vigorously supported by MEDIA? Should this support benefit to fewer or more audiovisual works? What platforms of distribution should be involved in such promotional activities? What potential implications would it have on the models of distribution? These are some of the topics that will be discussed with the film industry during the conference.

In adition to the main conference, the European Film Forum will also feature a dense programme of roundtable discussions and panels with representative of audiovisual industry and policy makers:

Sunday 21 May 2017

10:00 - 12:00 Roundtable discussion: "Exporting outside Europe: how to better promote and distribute European films in the world", co-hosted with the European Film Agency Directors (EFADs), Pavilion CNC. (Registration is requiered for this roundtable via secretariat@efads.eu).

16:00-17:00 Panel "Discover new business opportunities: co-production and distribution Europe-Africa", co-organised with the ACP (African, Caribbean and Pacific Group of States), Creative Europe MEDIA stand

Monday 22 May 2017

11:00 -12:30 Roundtable discussion: "Which instruments to scale up independent production and distribution companies?" co-organised with the Centre national du cinéma et de l’image animée (CNC), Terrasse du Festival

Tuesday 23 May 2017

12:00 -13:45 Workshop on the results of new experimentations with subtitling "New perspectives for subtitling in Europe", Pavilion NEXT

16:00 -17:00 Panel "How to improve and enhance the distribution and co-productions between Argentina and Europe", co-organised with El Instituto Nacional de Cine y Artes Audiovisuales (INCAA) & Ventana Sur, Creative Europe MEDIA stand

Showcases at the Creative Europe MEDIA stand

Showcase events featuring projects supported by Creative Europe MEDIA programme will take place at the MEDIA stand throughout the Festival:

Friday 19 May 2017

9:30 Producing Becoming Cary Grant, a presentation of Yuzu Productions
17:30 European Cinema vs The Filter Bubble, a presentation of Filmin
Saturday 20 May 2017

9:30 European Cinema Education for Youth, a presentation of CinEd
17:30 Houda Benyamina & Le Groupe Ouest, a presentation of European Film Lab
Sunday 21 May 2017

9:30 CINEMA goes VIDEO ON DEMAND, a presentation of the European Film and Video Initiative
17:30 UNITED IN DIVERSITY - The first 30 years of the European Film Academy and the European Film Awards, a presentation of the European Film Academy with Agnieszka Holland
Monday 22 May 2017

9:30 The Killing of a Sacred Deer, a presentation of a development success-story by Ed Guiney and the Element team
Tuesday 23 May 2017

9:30 The power of hashtag (#), a presentation of European Film Challenge
17:30 How to build an innovation culture, a presentation of Europa Cinemas
Wednesday 24 May 2017

9:30 New territories and audiences for international co-productions, a presentation of ACM Distribution
17:30 Spotlight on a new project supported by MEDIA in Market Access as from 2017 (tbc)

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