ATLANTA, Jan. 2, 2013 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC) is pleased to announce that its new social media engagement platform, Vir2o, has been approved as an Amazon Associate.

The Vir2o Marketplace will feature an Amazon aStore, allowing users to shop for anything on Amazon.com without ever leaving the Vir2o social network.

"The integration of Amazon's aStore is going to help us launch a new era in social shopping," said Stephen Antczak, Vir2o's Marketing and Advertising Manager. "The Amazon aStore, when combined with the Vir2o platform, will maximize viral sales in ways never before seen and allow us to deliver relevant content and products to users. This integration will also help us to better understand the social behavior of users interacting with one another in real time while shopping."

With the integration of the Amazon aStore, the Vir2o Marketplace will feature the diversity of products users have come to expect from Amazon, as well as include all product details and offer a trusted and secure shopping cart function. Vir2o will be positioned to offer similar shopping experience to users in markets where Amazon aStore is available outside the US.

"We are quite excited about how the aStore will work with Vir2o," said ECDC CEO Kayode Aladesuyi. "Our social shopping technology allows friends and families to shop together interactively on Amazon and easily share purchases and shopping experiences with others. We believe social shopping and viral sales are here to stay, and the Vir2o Marketplace, featuring Amazon content, will allow sellers and retailers to get multiple impressions each time a user invites friends or family to shop on Vir2o."