Is Newspaper Advertising Right for Your Small Busi
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Posted On: 05/05/2017 6:47:45 PM
Is Newspaper Advertising Right for Your Small Business?
Do you have an older target demographic?
Is your small business related to one of the sections of the newspaper (i.e. sports, fashion, travel, etc.)?
Can you provide an enticing offer or coupon?
If you answered yes to the questions above, your small business can probably successfully utilize newspaper advertising.
The biggest majority of newspaper readers are older, with 64% of newspaper readership over the age of 55. This compares to only 39% of Americans ages 18-34 that have read a newspaper in the past week. Therefore, newspaper ads are ideal if you are looking to target people over 55.
**Interestingly enough - the majority of our products fit the 55 and older demographic quite nicely. I noticed, too, that over 90% of the ads that I saw were on the right-side of the page. Experts say that is the optimal side. I guess we'll see come next week as there was a heavy push in newspaper advertising during Q1.
Do you have an older target demographic?
Is your small business related to one of the sections of the newspaper (i.e. sports, fashion, travel, etc.)?
Can you provide an enticing offer or coupon?
If you answered yes to the questions above, your small business can probably successfully utilize newspaper advertising.
The biggest majority of newspaper readers are older, with 64% of newspaper readership over the age of 55. This compares to only 39% of Americans ages 18-34 that have read a newspaper in the past week. Therefore, newspaper ads are ideal if you are looking to target people over 55.
**Interestingly enough - the majority of our products fit the 55 and older demographic quite nicely. I noticed, too, that over 90% of the ads that I saw were on the right-side of the page. Experts say that is the optimal side. I guess we'll see come next week as there was a heavy push in newspaper advertising during Q1.
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