Reminder - my MOAP (Mother of all Posts) is sticki
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Posted On: 05/04/2017 11:22:19 PM
Reminder - my MOAP (Mother of all Posts) is stickied over on the INNV IHUB board. Pretty good read IMO. Of course I am biased because I wrote it.
If there are any marketing majors out there, I would love to know your thoughts on average take or "hit" rates of full-page newspaper ads ? Hard for me to believe they don't turn a profit for the vast majority of them. Thx and enjoy the eye-opening info.
We know ad costs
We know margins
We know ads are full pagers (black & white)
We know the number of them from Bing search
We know circulation/readership #'s
Plus - I think take rates (on my math) and numbers for multiple unit purchases are conservative ??
http://www.gaebler.com/Newspaper-Ad-Rates.htm (great site for circulation and ad cost figures)
If there are any marketing majors out there, I would love to know your thoughts on average take or "hit" rates of full-page newspaper ads ? Hard for me to believe they don't turn a profit for the vast majority of them. Thx and enjoy the eye-opening info.
We know ad costs
We know margins
We know ads are full pagers (black & white)
We know the number of them from Bing search
We know circulation/readership #'s
Plus - I think take rates (on my math) and numbers for multiple unit purchases are conservative ??
http://www.gaebler.com/Newspaper-Ad-Rates.htm (great site for circulation and ad cost figures)
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