$GRCK PART TWO/ http://emerginggrowth.com/?s=GRCK
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Grey Cloak Tech, Inc. (OTC Pink: GRCK), today announces that it has launched the first "Searchable Mall" for Pacific Retail Capital Partners, Allowing Consumers to Find Online and Buy Offline. See the full press release here: http://emerginggrowth.com/?s=GRCK
Grey Cloak Tech, Inc. is set to Dominate the Trillion Dollar O2O Online to Offline Industry
GRCK recently announced that it completed its acquisition of ShareRails, a provider of online-to-offline (O2O) e-commerce services, which is valued at more than $6.4 million by Excel Management Systems.
Since TechCrunch.com, explained why O2O commerce is a "Trillion Dollar" Opportunity, it has been the dominant buzz, heard from Silicon Valley to Wall Street. While many have been able to capitalize on it, nobody has been able to perfect it.
While there are no, Trillion Dollar companies, there are however Trillion Dollar industries. One of them is the Online to Offline commerce industry, or O2O. You could define it by saying, it is anything digital, that brings people to shop offline. Real world examples of this concept are Groupon, Inc. (NASDAQ: GRPN), Open Table, which was acquired in June 2014 by The Priceline Group (NASDAQ: PCLN), and now infamous Uber, and its approaching $70 billion valuation.
The writers who declared this a trillion-dollar industry, calculate it by stating that, the average American earns $40,000 per year and spends only 9% shopping online, leaving trillions of dollars floating around the local economy. This is great news for the local business owners but, the challenge they are faced with is how to ensure that its their business, that captures the sale?
According to studies conducted by the Consumer Barometer, over 60% of buyers research products online before buying them offline, and this is the key to making the O2O industry a "Trillion Dollar" industry. If the merchants can capture potential customers, when they are researching a product, online, they can position themselves, to acquire that sale, offline.
This is already a proven model among majors like Best Buy Co., Inc. (NYSE: BBY), Apple, Inc. (NASDAQ: AAPL), The Gap, Inc. (NYSE: GPS), Home Depo, Inc. (NYSE: HD) and many more. Their O2O platforms consists of purchasing online and picking up at the local store. This eliminates two burdens for consumers; first, it allows the consumer to touch, examine and if need be, try on the product prior to bringing it home, and second, it eliminates the hassle of online returns.
So how does the local merchant capitalize on this?
The data and historical trends indicate an extremely lucrative opportunity for a company who can successfully bridge the online world with the offline.
Enter Grey Cloak Tech, Inc. (OTC Pink: GRCK).
Grey Cloak Tech, Inc.s recent acquisition; ShareRails, Inc. transforms local retailers inventory data into rich digital content that is then indexed by Google (NASDAQ: GOOG) and other search engines. The ShareRails O2O cloud platform offers retail merchants; inventory management, curation, and promotion features that can make products discoverable, drive foot traffic, and boost customer experience.
This is how its done. Take the inventory of the local merchants and index it with the search engines. Now when the consumers are researching products online, they are doing it through the local merchants commerce platform.
Grey Cloak Tech, Inc.s (OTC Pink: GRCK) ShareRails creates digital product catalogs that enhance mall and merchant websites. Searchable Malls. The Shops at South Town is one of the most innovative shopping malls in Utah. Through the ShareRails' O2O platform, they drive new customers to South Town mall stores and offer mall shoppers greater convenience, than shopping online.
ShareRails's latest work is an innovative web and mobile solution that connects consumers to a community of reputable Marie Claire stylists. Consumers receive personalized style recommendations and purchase directly through the shoppable content.
Grey Cloak Tech, Inc. (OTC Pink: GRCK), is posturing to become a major disruptor in this trillion-dollar O2O industry. Heading up GRCK, youll find Joseph Nejman, a Harvard graduate who served in a variety of business development roles at Google, as well as led the incubator at Googles Eric Schmidts prominent venture capital firm, TomorrowVentures. Further, he sourced and led the investment in Marker Studios, which was acquired by Disney, (NYSE: DIS) for approximately $1 billion.
With less than 75 million shares outstanding and a market cap of under $7 million, its hard to imagine the majors not competing for GRCK soon. Grey Cloak Tech, Inc. (OTC Pink: GRCK) is an SEC, current, reporting, company which currently trades on the OTC market. It will be interesting to see how quickly the company can ramp up and take the industry by storm.
About Grey Cloak Tech and ShareRails
The ShareRails Online to Offline Platform (O2O) levels the digital playing field between e-commerce stores and brick-and-mortar stores by transforming local retailers' inventory data into rich digital content that is then indexed by Google and other search engines. ShareRails' platform attracts prospective customers via online channels to physical stores where they can pick up their items. This serves the "instant gratification" mentality of today's consumer. Using Internet marketing, social media and email marketing, ShareRails makes it easy for brick-and-mortar stores to become visible to millions more online shoppers.
The ShareRails O2O cloud platform offers retail merchants inventory management, curation and promotion features that can:
Make Products Discoverable - In-stock products and promotions are instantly searchable online. Additionally, ShareRails creates digital product catalogs that enhance mall and merchant websites.
Drive Foot Traffic - Products appear in local search and social media results. Search results drive customers to brick-and-mortar stores by showing store directions, hours and product details.
Boost Customer Experience - The ability to have a continuous brand experience across devices ensures customers receive a personalized touch, both in-store and online.
In addition to the O2O e-commerce services provided by ShareRails, Grey Cloak offers industry-leading secure digital marketing, and click-fraud detection software. Click fraud, or bot fraud, cost unsuspecting advertisers approximately $18.5 billionhttp://adage.com/article/digital/ad-fraud-eating-digital-advertising-revenue/301017/ in 2015.
For more information, visit http://www.GreyCloakTech.com and http://www.ShareRails.com.
GRCK may not be at these levels much longer.
See the Full Press Release and other stories on Grey Cloak Tech. at EmergingGrowth.com
http://emerginggrowth.com/?s=GRCK