CPK also didn't sign Jillian Micheals, Tia Mowry,
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Come on man, lets be serious here. You don't need a shit ton of brick and mortar locations for brand exposure anymore. If Jillian, Tia, and future celebs are saying the tricky treat sauce is awesome and they use it, then I GUARANTEE their followings will go buy the sauce and give it a try.
Don't know what's going on today but it feels like many are trying to argue with me today. I'm NOT against expansion and I know it's in the process of happening as we speak. For me, the most important aspect of a company I am invested in is the bottom line. Auxiliary income will increase our bottom line and brand exposure much faster and efficiently than any new restaurant and thats a fact.