New CMO Study Helps Marketers Separate Hype from R

NEW YORK, NY--(Marketwired - Apr 27, 2017) - To help CMOs take advantage of mobile technologies to increase customer engagement, The CMO Club, in partnership with Oracle Marketing Cloud, today released "The CMO Solution Guide, Beyond the Hype, What Really Works in Mobile Marketing." The study details best practices that CMOs can apply to build a "fit-for-use," effective and integrated mobile marketing approach within existing budgets. It includes insights from senior marketing executives from leading brands such as Mastercard, Brocade, Cirque de Soliel, Staples, Lenovo, CAN Capital, RealMassive and The Mobile Marketing Association.

Mobile devices are increasingly becoming the primary way that consumers interact with brands. For marketers, this shift to mobile presents a huge opportunity to increase customer engagement and deliver truly personalized experiences that generate tangible and predictable business results. To help marketers cost-effectively capitalize on this opportunity and integrate mobile marketing best practices across the marketing mix, the study includes insights from a range of industry leaders.

CMOs can use the study to learn about the eight mobile strategies that senior marketers deploy to effectively engage customers and prospects. In addition, the study provides a step-by-step guide on how to develop a mobile marketing action plan that covers eight key areas:

• Advertising on mobile devices: the benefits of low vs. high frequency
• Mobile optimized search marketing
• Mobile apps that focus on fewer and more functional capabilities
• Mobile optimized websites
• Mobile messaging using SMS, MMS and in-app systems
• Mobile friendly email optimization
• Social media sharing 
• Cross device identity management

"Mobile marketing is all about visibility, velocity and value for customers and consumers from brands who tailor individual customer needs and customize content throughout all steps of a customer's journey," said Pete Krainik, CEO and Founder, The CMO Club. "Having a clear roadmap to decipher what really works is essential. This CMO curated guide provides senior marketers a way through the hype via proven CMO insights to build a viable mobile strategy that aligns marketing spend with customer preference and business results."

"As marketers shift to a mobile-first strategy, it is critical that they are able to utilize their existing investments to integrate mobile marketing best practices across the marketing mix," said Jennifer Renaud, Global Marketing Lead, Oracle Marketing Cloud. "By bringing together insights from industry leaders in this report, we are able to help marketers successfully and cost effectively make the transition to mobile."

Additional Information

• View The CMO Club Solution Guide here .
• CMO Club members can view the CMO Solution Guide here .

• Learn more about The CMO Club .
• Learn more about Oracle Marketing Cloud .

About the CMO Club The CMO Club is the world's most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges within a candid, trusted and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 800 members, The CMO Club is the go-to center for today's Senior Marketer for peer-based personal and career success support. For more details, please visit www.thecmoclub.com .

About Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle ( NYSE : ORCL ), visit oracle.com .

Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

About the Author of the CMO Solution Guide John Ellett is CEO of nFusion, a demand generation agency that partners with marketers such as Samsung, Google and Sitecore to drive business results by leveraging customer insights, developing meaningful content and executing performance media plans. He serves as a trusted advisor to marketing leaders at several global corporations to help them transform their organizations and is frequent contributor to Forbes CMO Network. John is also the author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.