BREAKING NEWS...RMHB adds Gerry David as Board of Directors..what will he bring to RMHB? Marketing experience; contacts with 7-Eleven, Sunoco, and AAFEES; celebrity endorsements; and Asian markets...partner with Li Ka-Shing, who’s $31.5 billion net worth, according to Forbes, makes him the wealthiest individual in Asia.
Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price. The company raised $16 million through a group of notable strategic investment partners in April, 2015, including serial entrepreneur Russell Simmons and model Kimora Lee Simmons.
The brand expanded its distribution footprint under David’s administration. In 2016, the U.S. Army, Air Force, Navy and Marine Corps signed a partnership to carry Celsius in all bases around the globe, while 7-Eleven and Sunoco agreed to place the product in as many as 8,000 of their total locations.
Celsius also scored several celebrity endorsements during David’s time as CEO, the most prominent being rap artist Flo Rida, who began promoting the brand in 2014 and featured Celsius products in the music video for his Billboard number one single “My House.” The company renewed its 30-month partnership agreement with the artist last year.
Celsius also staked out a strong position in Asian markets during David’s administration. Hong Kong business magnate Li Ka-Shing, who’s $31.5 billion net worth, according to Forbes, makes him the wealthiest individual in Asia, became a partner through his venture capital firm Horizon Ventures during the April, 2015 investment round. Celsius is distributed in Hong Kong at A.S. Watson, the world’s largest health and beauty retailer, owned by Li, with over 12,000 locations and $20 billion in annual revenue.
Yet David said that the grueling travel demands and off-hours schedule required to develop the brand’s presence in Asia was one of the driving forces behind his decision to step down as CEO, having logged over 200,000 air miles annually during his tenure. He said he was looking forward to returning to his home on the other side of Florida.
Looking ahead to his own plans, David said he hopes to keep busy through the launch of his consulting business, Gerry David & Associates, while also leaving open the possibility of joining company boards of directors in the future.
But the next place to catch David may be the big screen rather than the boardroom. A veteran of Chicago’s Second City improv comedy group, he is due to join the cast of “Oldfellas,” a comedy about aging ex-mobsters living in a retirement community, which is due to be released next year, according to IMDB.
“The last thing I’m going to do is retire,” he said.
Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price. The company raised $16 million through a group of notable strategic investment partners in April, 2015, including serial entrepreneur Russell Simmons and model Kimora Lee Simmons.
The brand expanded its distribution footprint under David’s administration. In 2016, the U.S. Army, Air Force, Navy and Marine Corps signed a partnership to carry Celsius in all bases around the globe, while 7-Eleven and Sunoco agreed to place the product in as many as 8,000 of their total locations.
Celsius also scored several celebrity endorsements during David’s time as CEO, the most prominent being rap artist Flo Rida, who began promoting the brand in 2014 and featured Celsius products in the music video for his Billboard number one single “My House.” The company renewed its 30-month partnership agreement with the artist last year.
Celsius also staked out a strong position in Asian markets during David’s administration. Hong Kong business magnate Li Ka-Shing, who’s $31.5 billion net worth, according to Forbes, makes him the wealthiest individual in Asia, became a partner through his venture capital firm Horizon Ventures during the April, 2015 investment round. Celsius is distributed in Hong Kong at A.S. Watson, the world’s largest health and beauty retailer, owned by Li, with over 12,000 locations and $20 billion in annual revenue.
Yet David said that the grueling travel demands and off-hours schedule required to develop the brand’s presence in Asia was one of the driving forces behind his decision to step down as CEO, having logged over 200,000 air miles annually during his tenure. He said he was looking forward to returning to his home on the other side of Florida.
Looking ahead to his own plans, David said he hopes to keep busy through the launch of his consulting business, Gerry David & Associates, while also leaving open the possibility of joining company boards of directors in the future.
But the next place to catch David may be the big screen rather than the boardroom. A veteran of Chicago’s Second City improv comedy group, he is due to join the cast of “Oldfellas,” a comedy about aging ex-mobsters living in a retirement community, which is due to be released next year, according to IMDB.
“The last thing I’m going to do is retire,” he said.
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