Pulse Beverage Signs Three Additional Successful R

DENVER, April 26, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it has signed agreements with three regional successful service oriented grocery store and chain distributors in Alaska (Bill’s Distributing), Wisconsin and Northern Illinois (ZT Distribution Inc.) and the Tri-county area of New York and Connecticut (Croton Farms). 

As part of Pulse's operating plan, the Company continues to secure quality distributors to provide prompt deliveries of its proprietary brands. These new channel partners for Pulse are well established successful operations in their business territories that will distribute Pulse's Natural Cabana® Coconut Water in both Natural and Pineapple flavors, Lemonades and Limeades to their entire base of grocery store, grocery chain and Food Service (restaurant) clientele.

Robert Yates, CEO of Pulse, said, “We are very pleased to expand our distribution reach into geographies where we will acquire new consumers for our Lemonades and Limeades.  Bill’s Distributing in Alaska has the best DSD (Direct Store Distribution) client relationships in the State of Alaska and will begin our relationship by distributing our Natural Cabana® Coconut Water.  ZT Distribution Inc. brings us into all of the independent grocery and grocery chain stores in Wisconsin and northern Illinois which will become new channel customers to Pulse.  Croton Farms allows us to acquire in upstate New York and Connecticut which will bring new DSD customers and Food Service customers for our Natural Cabana® Lemonades and Limeades to be followed by Natural Cabana® Coconut Waters at a later date.”

Robert Yates also said, “We believe that the fact that these distributors came to Pulse to add our products to their portfolios, especially Pulse's Natural Cabana® Coconut Water category says a lot about the traction that our products are currently getting with consumers. The addition of these distributors should allow us to secure additional regional and national accounts that can be serviced through these new channel partners.”

About Bill’s Distributing

Bill's Distributing is a family owned beverage distribution and ice company located in Anchorage, Alaska. Started in 1983 by Bill Webster, Bill's Distributing started with groceries, ice, and candy. After picking up a fledgling beverage called New York Seltzer in the late 80's they saw an exciting new opportunity. With the success of New York Seltzer they saw a need to bring in the newly established 'new age beverage' category.

Over the next 20 years many brands would follow such as Sprite, Snapple, Sobe, Red Bull, Monster, Glaceau and many more.  Bill has not done this alone.  With his help of his wife Alice and their two sons Mike and Tony and their dedicated staff, they continue to bring quality beverages and service to the Alaska market.

Being a locally owned business Bill's Distributing sees the importance of actively promoting and sponsoring local events and charities in Alaska.

About Croton Farms

Croton Farms, originally in the farm fresh egg distribution business has grown to become a one shop food and beverage distributor that serves the Tri-County area of New York and Connecticut.  Alongside dairy products, grocery, bakery, meats, seafood, frozen foods and fresh produce, Croton provides their grocery store clients beverage brands such as Tropicana, Gatorade, Arizona Beverages, Poland Springs, Red Bull, Glaceau Vitamin Water, Snapple, V-8 Beverages, Nestle Quik, Yoo-Hoo & Orangina, Manhattan Special Coffee Soda, Izze Sparkling Beverages, and Simply Orange.  Croton Farms will now be carrying Pulse Beverage’s Natural Cabana® Lemonades and Limeades as well as Pulse’s Natural Cabana® Coconut Water and Pineapple Coconut Water.

Croton’s operations utilize 18 Refrigerated Delivery trucks, 8 sales representatives and 20 daily routes that service customers in the New York counties of Westchester County, Orange County, Rockland County, Putnam County, Sullivan County, and Ulster County, As well as Fairfield County, CT.

About ZT Distribution, Inc.

In business since 1919, Z.T. Distribution, Inc. is a full service Direct Store Distribution (DSD) company to the grocery trade that serves customers in all of Wisconsin and Northern Illinois.  ZT services a variety of nonperishable and frozen items to major chains and independent grocers throughout Wisconsin and Northern Illinois. Their service includes warehousing, delivery, order writing, merchandising, and marketing of fine quality national and regional brands.

About Pulse Beverage Corporation

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: www.pulsebeverage.com  or email info@pulsebeverage.com . Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev . Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation .

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact: Tom Nelson               Tenassociates33@gmail.com               1-480-326-8577