Avid Pro Tools to Provide Native Dolby Atmos Mixing  

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
198
Avid Pro Tools to Provide Native Dolby Atmos Mixing  

LAS VEGAS, April 22, 2017 (GLOBE NEWSWIRE) -- AVID CONNECT  --   Avid ® ( Nasdaq: AVID ), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that the forthcoming release of Avid Pro Tools ® , the leading professional digital audio workstation, will offer native Dolby Atmos ® mixing . Through a collaboration between Avid and Dolby, Pro Tools will streamline complex workflows and facilitate the most fluid, efficient audio mixing for the leading immersive audio format. This collaboration is a further demonstration of Avid’s commitment to providing the most comprehensive tools and workflow solutions to create, distribute and optimize media. Avid will showcase Pro Tools with native Dolby Atmos mixing at the Avid booth during NAB 2017 (Booth #SU902).

Pro Tools will feature a comprehensive suite of Dolby Atmos workflows to enable audio post professionals to work more fluidly in the multi-channel and object-based audio format. New features will include built-in Dolby Atmos panning, deep Avid pro mixing control surface integration, advanced automation with the Dolby Rendering and Mastering Unit (RMU), and more. And as a key component of the Avid MediaCentral ® Platform —the industry’s most open, tightly integrated and efficient media platform—Pro Tools delivers the most integrated end-to-end workflow in the industry.

“Dolby Atmos is becoming the hottest thing in cinema and home theater, enabling filmmakers to deliver bigger, more immersive audio experiences,” said Dana Ruzicka, chief product officer, Avid. “We’ve worked closely with Dolby to deliver an unparalleled workflow to empower our user community of world-class audio professionals to raise the bar for immersive sound in movies, TV, music, and video games. It’s another example of the deeply integrated workflow you won’t find anywhere else, powered by the Avid MediaCentral Platform.”

Pro Tools enhancements include support for Dolby Atmos 7.1.2 audio stems with built-in fold-down logic. On-the-fly switching and automation between surround and object outputs give mixers the ultimate flexibility. For the most fluid re-recording workflows, Pro Tools also synchronizes audio and automation punches between input and playback modes in conjunction with the Dolby RMU. And support for ADM BWAV files, containing object metadata, makes remixing more efficient and economical for repurposing content.

Combined with Pro Tools | S6 and Pro Tools | HD , the premium suite of Dolby Atmos mixing tools delivers the most powerful, integrated and affordable solution for mixing Dolby Atmos soundtracks for theatrical releases. Dolby Atmos support for the fully cloud-enabled Pro Tools application enables customers to future proof their workflows and make mixing for immersive content a flexible, collaborative process.

Availability Pro Tools with native Dolby Atmos mixing will be available in Q2 2017.

About Dolby Atmos Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit  www.dolby.com/Atmos .

About Dolby Laboratories Dolby Laboratories (NYSE: DLB ) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit  www.dolby.com .

About Avid Through  Avid Everywhere™ , Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit  www.avid.com , connect with Avid on  Facebook ,  Instagram , Twitter , YouTube ,  LinkedIn , or subscribe to  Avid Blogs .

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid Nexis, Interplay, MediaCentral, Media Composer, Pro Tools , and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. Dolby Atmos is a registered trademark of Dolby Laboratories. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact: Avid                                                     Sara Griggs                 sara.griggs@avid.com +1 310-907-6909

Scroll down for more posts ▼

Top 10 Most Recent News Articles

AppLovin Legal Woes: A Deep Dive into Investor Claims

Updated Category News Views 250

AppLovin Faces Legal Heat and Market Scrutiny Bitter truth has a way of crashing like a wave, and AppLovin (NASDAQ: APP) is feeling the brunt of it. Now knee-deep in a securities class action, the firm’s been accused of selling fairy tales about its AI capabilities, leaving investors clutching at substantial losses. If you’ve been banking on their promises between...

Continue Reading
EFICYENT Ventures to Connect at Singapore FinTech Fest

Updated Category News Views 226

Why the Singapore FinTech Festival Matters The world's hardly a stranger to hype, but the Singapore FinTech Festival carries some real weight. From November 18 to 20, 2026, this gig isn't just industry chatter—it's a high-stakes convergence of policymakers, financial institutions, fintech innovators like EFICYENT, and the money folk looking to mold the future of...

Continue Reading
Retirement Dreams Dashed: 61% Withdraw Early

Updated Category News Views 342

Retirement Caught in the Crosshairs Just when you think the path to retirement might clear up, life slaps down older workers with economic reality. A recent LiveCareer survey underscores this financial mess, revealing that 61% of those 50 and older are raiding their own retirement funds to make ends meet. It's enough to make one's head spin. Inflation: The Unwanted Guest...

Continue Reading
Webull Faces Class Action: Key Details for Investors

Updated Category News Views 254

What's Really Going on With Webull? When you hear there's a class-action lawsuit brewing, you know something's gone real sideways. Webull Corporation (NASDAQ: BULL) finds itself neck-deep in a securities fraud class action alleging some dicey dealings with China. If you've got skin in the game—and if you bought Webull stock between April 26, 2025, and October 6,...

Continue Reading
Shenzhen's Vision Unveiled: APEC 2026 Promo Debut

Updated Category News Views 148

Shenzhen's Spotlight Moment at APEC 2026 When Shenzhen announced its promotional video for the 2026 APEC Economic Leaders' Meeting, it wasn't just about standard tourism glitz. This was a show of force, a bold step onto the main stage of global politics and economics. The video's launch wasn’t merely an audio-visual delight—it staked a claim in shaping the future...

Continue Reading
WeaveGrid Powers EVConnectNC: Charging Incentives Launched

Updated Category News Views 213

Transforming Utilities with EVConnectNC In a fresh move by WeaveGrid, North Carolina's Electric Cooperatives have teamed up to roll out EVConnectNC. This innovative program aims to manage the burgeoning demand for electric vehicle (EV) charging in rural and suburban areas under North Carolina's cooperative umbrella. Think of it as a smart way to handle new loads without...

Continue Reading
YSTUDIO's Pens: A Nod to the Power of Writing

Updated Category News Views 445

Slow Down, Write On: A New Era for Stationery In a world where sentiments zip around with a swipe, here we find YSTUDIO tapping into something analog and profound. Their latest offerings—a 'Brand Day Gift Box' and the 'Inner Universe' pen series—are more than just high-end stationery. They’re an invitation to reconnect with the written word, a gesture to slow our...

Continue Reading
El Pollo Loco Faces Class Action Over Wage Practices

Updated Category News Views 407

Alright, here's where things start sizzling—El Pollo Loco, the fast-food chicken chain whose name translates to 'The Crazy Chicken'—is in a legal pickle. The lawsuit hanging over their heads could spell a sticky situation for them and possibly ripple through the fast-food industry. The suit, filed by the steadfast firm Blumenthal Nordrehaug Bhowmik De Blouw LLP, has...

Continue Reading
PASCAL's Holiday Gift Edit: Timeless Watches Shine

Updated Category News Views 363

Fresh Sparkle for the Holidays Well, here we are again, staring down the barrel of another holiday season. And what do you know, PASCAL is out with its 2026 Holiday Gift Edit, like clockwork. This is the kind of stuff they’re good at—capturing a moment, slapping some color on it, and calling it a game-changer. Launching on November 14, this edit nods to their Timeless...

Continue Reading
Advanta's Game-Changer: Acquiring Misr Hytech to Expand in Africa

Updated Category News Views 364

Advanta's Strategic Move into Africa Alright, let's cut to the chase. Advanta is making a big splash with its acquisition of Misr Hytech, a move that's going to shake things up in Africa's agricultural sector. This isn't just another merger to gloss over with your morning coffee. We're talking about a deal that's supposed to wrap up by January 31, 2027, bringing together...

Continue Reading

Top 5 Most Recently Viewed Articles

Robbins LLP Invites New Fortress Energy Shareholders to Connect

Updated Category News Views 275

New Fortress Energy Inc. faced a class action lawsuit back in 2024, hitting hard on shareholders who bought into their promises but got burned instead. Robbins LLP threw down the gauntlet, encouraging those left holding the bag after misleading reports to seek compensation for their losses. Investor Fallout: What’s at Stake with NFE? This suit isn’t just some legal...

Continue Reading
Sasol Limited Board Welcomes New Leadership and Committees

Updated Category News Views 289

Sasol Limited Board Welcomes New Leadership and Committees Sasol Limited is ushering in a new era with the appointment of Ms. Muriel Dube as the new Chairman of the Board. Her robust experience in sustainability and leadership will be pivotal as she takes on this important role, bringing a vision that emphasizes both sustainability and innovation. Introducing the New...

Continue Reading
Nutriband Welcomes Back Gareth Sheridan as CEO for New Goals

Updated Category News Views 229

Nutriband's Leadership Transition and Future Goals Nutriband Inc. has announced the return of its founder, Gareth Sheridan, as CEO, following a brief period where co-founder and Chairman, Serguei Melnik, assumed leadership duties. Sheridan's reappointment is seen as a strategic move to guide the company through its pivotal developments, especially as the firm approaches...

Continue Reading
Explore Top Mobile Gaming Apps for Programmatic Success

Updated Category News Views 247

Recognizing the Best Mobile Gaming Apps In the fast-paced world of mobile gaming, understanding the quality of programmatic advertising traffic is crucial for success. This March, a report unveiled compelling insights into the top mobile games available on the Apple App Store and Google Play Store. This ranking, grounded in evidenced performance metrics, offers a detailed...

Continue Reading
transcosmos Boosts Children's Education in Vietnam

Updated Category News Views 19

transcosmos Shifts from Green Initiatives to Education These days, the winds of change are catching companies looking to embed themselves deeply in social responsibility pursuits, and transcosmos stands out with its focus on Vietnam. This year, they're flexing a muscle in education. Gone are the days where tree planting alone was the highlight—although, don't get me...

Continue Reading