Scandinavian Tobacco Group A/S: Reporting of Transaction in

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News Desk 2018
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Scandinavian Tobacco Group A/S: Reporting of Transaction in Shares by Person Discharging Managerial Responsibilities

COMPANY ANNOUNCEMENT No. 10/2017

                                                                                                                                  Copenhagen, 14 April 2017

Notification and Public Disclosure of Transaction in Scandinavian Tobacco Group A/S Shares by Person Discharging Managerial Responsibilities

1. Information on the person discharging managerial responsibilities/person closely associated a) Name  Craig Reynolds 2. Reason for the notification a) Position/title Executive Vice President b) Initial notification/amendment  Initial notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Scandinavian Tobacco Group A/S b) LEI-kode  5299003KG4JS99TRML67 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument

Identification code Shares

DK0060696300 - STG b) Nature of the transaction  Sale of shares c) Price(s) and volume(s)

Price(s) Volume(s)
USD 103,500 (USD 17.25 per share) 6,000 shares, each nominally DKK 1

d) Aggregated information  -  Aggregated volume  -  Price   6,000 shares USD 103,500 e) Date of the transaction  2017-04-11, 20:09:01 UTC f) Place of the transaction Outside a trading venue

For further information, please contact:

For media enquiries: Kaspar Bach Habersaat, Director of Group Communications phone: +45 7220 7152 or kaspar.bach@st-group.com

For investor enquiries: Torben Sand, Head of Investor Relations phone: +45 7220 7126 or torben.sand@st-group.com

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the " Group ") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com .

Scandinavian Tobacco Group A/S Sydmarken 42 DK-2860 Søborg Denmark

CVR 31 08 01 85

Attachments:

http://www.globenewswire.com/NewsRoom/Attachm...edc0a7203e

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