$UPPR will release 120,000 product samples to cons

$UPPR will release 120,000 product samples to consumers in April in four states showing high sales in the flavored malt beverage category. They will invest approximately $1 million to increase U.S. distribution of Frank's RedHot Bloody Mary, the first off-the-shelf Bloody Mary alcoholic drink in the more than $2.3 billion flavored malt beverage market. The investment is expected to grow sales from 80,000 cases this year to 400,000 cases next year. https://finance.yahoo.com/news/upper-street-m...00348.html