$UPPR announced a plan to increase U.S. distributi
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Posted On: 04/12/2017 10:36:33 AM
$UPPR announced a plan to increase U.S. distribution of Frank's RedHot Bloody Mary, the first off-the-shelf Bloody Mary alcoholic drink in the more than $2.3 billion flavored malt beverage market. The plan, which includes the release of 120,000 product samples to consumers, launches in April in four states showing high sales in the flavored malt beverage category.
The investment is expected to grow sales from 80,000 this year to 400,000 cases next year. The announcement comes in the wake of Upper Street Marketing's acquisition of Ennoble Beverages and the naming of former Mike's Hard Lemonade executive Chris Pfeifer as the new venture's chief marketing officer last month.
Upper Street Marketing Director Gordon McDougall said, "All the distributors we have now were part of the first run. And all 40 have been eager to get this next phase moving after seeing how well received the product has been. Our existing retailers already include powerful outlets like Walmart." ~ https://finance.yahoo.com/news/upper-street-m...00348.html
The investment is expected to grow sales from 80,000 this year to 400,000 cases next year. The announcement comes in the wake of Upper Street Marketing's acquisition of Ennoble Beverages and the naming of former Mike's Hard Lemonade executive Chris Pfeifer as the new venture's chief marketing officer last month.
Upper Street Marketing Director Gordon McDougall said, "All the distributors we have now were part of the first run. And all 40 have been eager to get this next phase moving after seeing how well received the product has been. Our existing retailers already include powerful outlets like Walmart." ~ https://finance.yahoo.com/news/upper-street-m...00348.html
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