$GIGL Recent Moves
Giggles N Hugs is a restaurant stock, as mentioned above, but it’s a restaurant stock with a difference. The company has developed a concept that fuses entertainment (for both adults and children, but primarily focused on the children) with a healthy eating environment. Basically, it’s a food joint that serves a menu of healthy but tasty meals to kids, while the kids watch things like magic shows, puppet shows, get their face painted, all that sort of fun stuff. Each location has a schedule available online, and parents can time visits to coincide with the sort of entertainment their kids enjoy.
This sort of thing has been done before, sort of. What makes Giggles N Hugs different isn’t just the healthy food angle, but the branding it’s managed to cultivate. The company attracts A-list superstar parents, and it leverages this sort of attention to help it build a reputation on the West coast. People like Sandra Bullock, Heidi Klum, Jessica Alba, Halle Berry, and Jennifer Garner have taken their kids to the LA locations for birthdays. And here’s a key point – it’s cheap. A birthday event for kids costs less than it would at Chuck E. Cheese and McDonald’s Corporation (NYSE:MCD), yet the company is still attracting the household names.
For us, the ability of a standard income parent to hold the same birthday event for their children as an A-lister holds for theirs is a real draw, and one that Giggles N Hugs could expand rapidly by capitalizing on.
https://www.insiderfinancial.com/giggles-n-hu...on/120561/
