The Company has entered into a hosting agreement for the consolidation of these video and audio images and their presentation to consumers via the Gander.tv website. We began selling this service in January 2012 and have now signed and installed our equipment in 32 venues. We market directly with our own sales force through direct marketing efforts using leads that are generated internally and as well as introductions made through the Sysco, Inc. sales force and support the design and manage the implementation, customization and maintenance of our services with our back office customer support staff. We rely on third parties for the equipment necessary to render our services and for installation, monitoring and maintenance services. We market primarily to business owners and managers in the hospitality industry, with a particular focus on the performance driven segments such as comedy clubs and music venues. All of our offerings including live streaming, segment recording and playback, pay-per-view and free-per-view with promotional codes are now fully functional, and in October 2012, we started to receive revenue from our venue customers for subscription fees in addition to limited pay-per-view ticket sales to consumers. The Gander.tv team works side by side with these venues to promote the pay-per-view events through their social media channels and emailing lists. We are constantly working on defining more strategies to generate revenues for both our company and the venues and have recently introduced a sponsorship program. In our continued effort, we have also started to sign agreements directly with artists, and now stream directly on both venues and artists’ Facebook pages and other third party websites.
The Company has entered into a hosting agreement for the
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