Michelle reminds me of a friend of mine in LA who
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Everywhere we'd go, my friend was getting fawned over by Hollywood types of all levels. These women get people to do things for them, because of them. If Michelle is attached, there will be celebs jumping in on her recommendation alone.
There is a huge industry trust in these women and that's why celebs flock to them. Michelle will do big things for GIGL. Just look at her social media. She's out there on the front lines which adds to her credibility. She's not sitting behind a desk 24/7.
I spent nine years in Hollywood and that industry, more than most, is built so much on relationships and connections.
She will be the secret weapon to GIGL success! Open a store, do tons of pre-launch press, have a celeb or two at the opening, rinse, and repeat at the next location.