Here is a basic timeline of events. It doesn't capture everything but gives you an idea of what has happened with CB from last year to now.
4/15/16 – PR
- CB kicks off her 3 Prosecco wines
o Brut
o Rose
o Organic sugar free
9/1/16 - PR
- Bellissima selling in 12 states (18 more pending)
o Sold out first 2 runs
o Distributors - Southern Glazers, Empire Brands, Allied Distributing, Horizon Beverage and Empire Distributors
12/16/16 – PR
Iconic controls 51% of Bellssima
12/22/16 – PR
Announce 20% stock reduction
1/4 – PR
- Sales for last 8 weeks was about 7000 cases
- Selling in 10 states (New York, New Jersey, Connecticut, Massachusetts, Florida, Texas, Nevada, Pennsylvania, South Carolina, and Illinois)
- Phase 2 by 2/15 (phase two of the launch program no later than February 15th: Vermont, Georgia, Tennessee, Alabama, Louisiana, Oklahoma, California, Washington State, Arizona, Minnesota, Wisconsin, Montana, Ohio, Kentucky, Rhode Island, New Hampshire, North Carolina, Maine and Michigan).
- Added Texas distributor - Market Street of Texas
1/23 – PR
- Hired Mr. Bianco to handle IR and auditing
- Closing in on 1000 retailers
2/2 – PR
- Entry in Chicago market
- Winebow direct distributor
- Binny’s (largest independent Midwest retailer- ordered 2100 cases)
- Talking to Planet Hollywood and Bucca Di Beppo chain of restaurants – Q2
3/1 – PR
- Retained Circadian Group for all IR
- Approved in 29 states (shipping to 15) – 620 cases to TN
3/31 – PR
- New website (done on 4/3)
- Financials within 15 days (4/15)
- Interviewing auditing firms
- Audit by late Q2/early Q3 (early July)
o Begin process to move off pinks to BB
- Engage legal firm for mergers/acquisitions and finance (4/15)
- Settling debt with debt holder (near future)
- New orders (OH, OK, KY and TN)
- CA distributors (The Henry Wine Group – Winebow)
- CA in process (BevMo and Erwhon)
- Hamptons in process
- Paying United Spirits (distributor) $1/case
- Grow sales team
- Looking at international sales
4/15/16 – PR
- CB kicks off her 3 Prosecco wines
o Brut
o Rose
o Organic sugar free
9/1/16 - PR
- Bellissima selling in 12 states (18 more pending)
o Sold out first 2 runs
o Distributors - Southern Glazers, Empire Brands, Allied Distributing, Horizon Beverage and Empire Distributors
12/16/16 – PR
Iconic controls 51% of Bellssima
12/22/16 – PR
Announce 20% stock reduction
1/4 – PR
- Sales for last 8 weeks was about 7000 cases
- Selling in 10 states (New York, New Jersey, Connecticut, Massachusetts, Florida, Texas, Nevada, Pennsylvania, South Carolina, and Illinois)
- Phase 2 by 2/15 (phase two of the launch program no later than February 15th: Vermont, Georgia, Tennessee, Alabama, Louisiana, Oklahoma, California, Washington State, Arizona, Minnesota, Wisconsin, Montana, Ohio, Kentucky, Rhode Island, New Hampshire, North Carolina, Maine and Michigan).
- Added Texas distributor - Market Street of Texas
1/23 – PR
- Hired Mr. Bianco to handle IR and auditing
- Closing in on 1000 retailers
2/2 – PR
- Entry in Chicago market
- Winebow direct distributor
- Binny’s (largest independent Midwest retailer- ordered 2100 cases)
- Talking to Planet Hollywood and Bucca Di Beppo chain of restaurants – Q2
3/1 – PR
- Retained Circadian Group for all IR
- Approved in 29 states (shipping to 15) – 620 cases to TN
3/31 – PR
- New website (done on 4/3)
- Financials within 15 days (4/15)
- Interviewing auditing firms
- Audit by late Q2/early Q3 (early July)
o Begin process to move off pinks to BB
- Engage legal firm for mergers/acquisitions and finance (4/15)
- Settling debt with debt holder (near future)
- New orders (OH, OK, KY and TN)
- CA distributors (The Henry Wine Group – Winebow)
- CA in process (BevMo and Erwhon)
- Hamptons in process
- Paying United Spirits (distributor) $1/case
- Grow sales team
- Looking at international sales
3
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