Hang in there. Amazon didn't work to the desired date and this might not either. It has to be done right and be ready to go. If it's a couple of days late, its OK. I've been in enough companies where e-commerce sites go live and tinkering needs to be done, before they get it completely right. She'll PR it when it's ready. The Q is the most important piece to the puzzle and expanding revs from her site and eventually Amazon and US retail.