Sarasota, FL, March 31, 2017 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Mobile Entertainment Market by Services (Mobile Games, Mobile Music, Mobile TV and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022” . According to the report, the global mobile entertainment market was valued at approximately USD 58.44 billion in 2016 and is expected to reach approximately USD 128.12 billion by 2022, growing at a CAGR of around 17.06% between 2017 and 2022.
Mobile entertainment deals with different functions associated with mobile electronics. It includes games, different applications, videos, and music. The mobile application is very useful in leisure activities, e-commerce, and communication. E-commerce or on-line shopping through mobile gives many opportunities to mobile entertainment market.
Browse through 16 Market Tables and 13 Figures spread through 110 Pages and in-depth TOC on “Global Mobile Entertainment Market: Industry Type, Size, Share, Segments and Forecast, 2016 – 2022”.
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The global mobile entertainment market has been witnessing a remarkable surge in the past few years due to the increasing use of smartphones. On account of consequent rise in mobile applications due to the technological advancement, the market of mobile entertainment is growing continuously. Due to increasing population and easy availability of network accessibility, is expected to boost the sales of mobile entertainment applications. The user does not need to pay for every mobile application every time, therefore, the demand of mobile entertainment applications such as Spotify, Temple Run 2, Neko Atsume: Kitty Collection, Amazon Kindle etc is increasing continuously. Affordable prices of smartphones and rising demand from the young population are some of the emerging trends which are likely to open new market avenues in the near future.
On the basis of services of mobile entertainment, the global mobile entertainment market is divided into mobile games, mobile music, mobile TV, and others. Other entertainment services segment is further bifurcated into social media, e-commerce etc. The mobile game segment accounted for approximately 56% share of the global market in terms of revenue in 2016 due to the high demand of gaming applications from young population.
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Asia Pacific dominated the mobile entertainment market due to the high penetration of smartphones and advancement in technology in the region. The electronics industry in Asia Pacific is growing at a rapid pace due to the increasing disposable income which increases the potential to purchase the different electronic device. China is expected to account for 28.34% of the global smartphone market in 2018. China and India are the leading contributors of mobile entertainment market in Asia-Pacific. China smartphone companies reported 40% share in Indian smartphone market and it was the second largest smartphone market in the world in 2015. The price sensitive people in Asian countries coupled with availability affordable smartphones boost up the smartphone market in Asia Pacific which simultaneously grows the market of mobile entertainment. China, India, and Japan are the key regions in Asia Pacific. In China and India, various key players such as XOLO, Micromax, Oppo, Huawei, Xiaomi, and Lenovo are located with their brands gaining popularity all over the world.
Asia Pacific was followed by Europe and North America in 2016. North America and Europe together recognized a major market share in 2015. Higher purchasing power along with technological awareness in users is expected to drive the regional mobile entertainment industry in the coming years. Mobile entertainment market in North America is expected to have significant growth during the years to come owing to the balanced adoption rate of smartphones.
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Latin America is one of the fastest growing regional markets for mobile entertainment due to developing mobile applications and increasing adoption of smartphones. In Latin America, the smartphone penetration per capita was 7.6% in 2011. In 2017, the smartphone penetration per capita is projected to reach 39.1%. This indicates the growth rate of the smartphone market in Latin America market which will help to grow the mobile entertainment industry.
The Middle East and Africa are likely to have moderate growth for mobile entertainment market during the estimated five years. Shifting technological preferences in young population is expected to fuel the mobile entertainment market within the forecast period. The upcoming trend in mobile entertainment like an increase in adoption of cloud services for music streaming open up a new opportunity to the market in coming years.
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Activision Blizzard, Apple, Electronic Arts, Company Profile, Google, QuickPlay Media, Rovio International and Spotify are some of the key industry participants of the mobile entertainment market.
Other prominent industry participants include CJ E&M Netmarble, Clear Channel Radio, Colopl, CyberAgent, DeNa, Disney Interactive, Facebook, Gaana.com, Gamevil, GREE, Guvera, Hungama MyPlay, IGG, JB Hi-Fi Pty, Kiloo, Konami Digital, Line, Locojoy, Machine Zone, MindJolt, Mixcloud, OnMobile, RadioTime, Rara, Rhapsody and Samsung Music Hub.
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This report segments the global mobile entertainment market as follows:
Global Mobile Entertainment Market: Service Type Segment Analysis
- Mobile Games
- Mobile Music
- Mobile TV
- Others
Global Mobile Entertainment Market: Regional Segment Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
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