BASF helps create total silence in new exhibit at the

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
85
BASF helps create total silence in new exhibit at the Guggenheim Museum

FLORHAM PARK, N.J., March 24, 2017 (GLOBE NEWSWIRE) -- Noise is everywhere. In New York City -- ranked among the top 10 loudest cities in the world -- it’s a constant. The din in restaurants soars over 90 decibels, and subways rushing across the city register more than 80 decibels. Beginning today, and running through August 2, the Solomon R. Guggenheim Museum will offer a serene and silent escape with its new presentation of Doug Wheeler: PSAD Synthetic Desert III .

The art work, conceived by Doug Wheeler, realized by the Guggenheim Museum, and sponsored by BASF Corporation, manipulates sound, light and space in a “semi-anechoic chamber” designed to suppress all but the lowest levels of ambient sound. The installation makes use, in part, of the technology of sound suppression that is normally applied to experiments and tests in the realm of sound engineering. The room’s lighting and configuration are also designed to induce an optical impression of infinite space. Wheeler compares the visual and acoustic impression of Synthetic Desert III to his own experience in the deserts of northern Arizona where near-silent conditions profoundly influence the visual sensation of distance.

“Silence as we know it measures at 30 decibels, and Wheeler’s semi-anechoic chamber will measure in the range of 10-15 decibels -- so quiet it could be possible to hear your own heartbeat,” said Doyle Robertson, an expert on melamine foam for BASF in North America.

The exhibit’s anechoic properties are partly enabled by a product known as Basotect ® , a flexible, open-cell melamine foam with high sound absorption properties. Basotect is used in an array of architecture, construction and industrial applications such as the elevator cabs in New York City skyscrapers, where it insulates noise for some of the fastest elevators (up to 23 miles/hour) in North America.

Through a blend of chemistry, art and architecture, the Guggenheim presentation will feature 400 pyramids and 600 wedges of Basotect covering the chamber’s floor, walls, and ceiling.

From the Guggenheim, Francesca Esmay, Conservator, Jeffrey Weiss, Senior Curator, and Melanie Taylor, Director of Exhibition Design, worked for two years with the artist to produce the work, which was first conceived in 1968 but will be realized here for the first time. The team carefully selected material to build the piece.

“Due to Basotect’s properties and design capabilities, it was an ideal choice for the Guggenheim exhibit,” said Joerg Hutmacher, CEO of pinta acoustic, which develops three-dimensional ceiling and wall products for acoustical control. “I am not aware of any other product that could have been used to do what the artist envisioned.”

Because of its high sound-absorbing capacities coupled with its ability to be shaped into almost any form, Basotect empowers and inspires architects, designers, sound engineers and more to create spaces that have proper acoustics and are aesthetically pleasing -- whether it’s a sports arena, music venue or recording studio. Basotect also has excellent fire properties, is extremely light-weight and easy to install.

“Sound plays a major role in wellness and human health in the built environment, and we’re pleased to showcase Basotect’s properties through such an impactful exhibit,” Robertson says.

Doug Wheeler: PSAD Synthetic Desert III is on display on level 7 of the Solomon R. Guggenheim Museum in New York City from March 24 to August 2, 2017. Tickets are available onsite at the Guggenheim Museum as well as on Guggenheim.org.

For press photos click on the links below: https://www.basf.com/press-photos/us/en/photo...nheim1.jpg

Suggested caption: Installation view: Doug Wheeler: PSAD Synthetic Desert III, Solomon R. Guggenheim Museum, March 24-August 2, 2017. Photo: David Heald © Solomon R. Guggenheim Foundation.

https://www.basf.com/press-photos/us/en/photo...nheim2.jpg

Suggested caption: Doug Wheeler in the installation. Installation view: Doug Wheeler: PSAD Synthetic Desert III, Solomon R. Guggenheim Museum, March 24-August 2, 2017. Photo: David Heald © Solomon R. Guggenheim Foundation.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.us . At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com .

For more information contact: Jessica Ventura Sharp Communications, Inc. Tel: (212) 829-0002, ext. 104 E-mail: jv@sharpthink.com Laura Partynski BASF Corporation Tel: (973) 245-7838 Email: laura.partynski@basf.com

Scroll down for more posts ▼

Top 10 Most Recent News Articles

AI Tool Identifies PTSD in ER: Game-changer?

Updated Category News Views 18

Pushing Boundaries: AI and Emergency Room Narratives When you think about the chaos of an emergency room, PTSD might not be the first thing that comes to mind. But for the folks developing cutting-edge AI at NYU Langone Health, it's a crucial window of opportunity. Enter PREVIA, an AI tool that’s been tapping into patients’ narratives to pinpoint PTSD risks with...

Continue Reading
Segway Powersports Ventures into Baja 1000: Ambitions Run High

Updated Category News Views 133

They're gunning for glory in the sands of Baja, folks—Segway Powersports is about to rev up the excitement with its Baja 1000 debut. Never heard before in this legendary race's chronicles, Segway aims to shake up the game with their two brawny Super Villain UTVs. These aren't your run-of-the-pavement ride-ons; they're built for the rough stuff—and if there's a stage...

Continue Reading
PNU and Cellenkos Team Up for Biotech Advancements

Updated Category News Views 13

Paving New Paths in Biotech Collaboration When a university and a biotech company shake hands to bolster their capabilities in the ever-evolving field of clinical trials and cell and gene therapies, investors and industry buffs alike should perk up. The College of Medicine at Princess Nourah bint Abdulrahman University (PNU) has just inked a Memorandum of Understanding...

Continue Reading
Fibocom LTE Modules Test Drive Satellite Connectivity

Updated Category News Views 287

Boosting IoT with Satellite Connectivity Here's a good one for folks watching the edge of wireless innovation. Fibocom's LTE Cat.1 bis modules, the LE270-EU and LE271-GL, just stretched their legs in New Zealand, connecting seamlessly with SpaceX's Direct to Cell (DTC) satellite system. No fancy hardware swaps, just standard firmware strutting its stuff across satellite...

Continue Reading
Stavian Group Eyes AI-Driven Southeast Asia Growth

Updated Category News Views 189

AI and Infrastructure: A New Chapter for Southeast Asia What does Southeast Asia's future look like with AI steering the ship? Well, there's a fresh breeze of change blowing, and right at the heart of it stands Stavian Group. At the recently held inaugural Fortune SEA500 Summit in Ho Chi Minh City, this conglomerate threw its hat into the ring, painting a vision of growth...

Continue Reading
Telespazio & Rivada Forge Secure Satellite Network

Updated Category News Views 61

Rivada's Outernet: A New Era of Connectivity Forget the terrestrial wires; we're talking about 600 satellites playing a space-age game of telephone. That's Rivada's Outernet for you, an orbital mesh network that's about to upend the very nature of global communications. Telespazio's new partnership with Rivada is like strapping a rocket onto secure connectivity in the...

Continue Reading
Gildan's Crisis: Investors Face Losses Amid Lawsuit

Updated Category News Views 341

Gildan Investors, Brace Yourself Poor old Gildan Activewear finds itself in hot water again, with a class action lawsuit cropping up like an unexpected storm on farmers' day. Any traders remotely involved with NYSE:GIL should pay damn close attention, because with a December 14, 2026 deadline looming, it's crunch time. The Root of the Lawsuit The plot thickens here,...

Continue Reading
Cultural Tech Fusion: The Asia-Pacific Way Forward

Updated Category News Views 154

A High-Tech Twist on Traditional Culture You ever walk into a room and see a robot perform kung fu? I'll admit, it caught me off guard at first. But that's exactly what happened at the "Enduring Heritage, Harmonious Asia-Pacific" special exhibition in Shenzhen. With all the usual high-ranking execs and cultural bigwigs there, nobody expected a showcase where Wing Chun...

Continue Reading
KT&G Launches Heated Tobacco in Kazakhstan's Market

Updated Category News Views 77

KT&G Lights Up Kazakhstan In a bold move, KT&G is laying down the gauntlet in Kazakhstan's tobacco market, introducing its cutting-edge heated tobacco gizmo and a handful of sleek FAIIM sticks. Launching this October, these aren't just any devices—they're the FLEX locals have been waiting for, rebranded from South Korea's lil AIBLE and AIIM but made to fit right in with...

Continue Reading
Cars.com Inducement Awards: New CPO Earns Stock Boost

Updated Category News Views 105

Revving Up With Incentives: A Strategic Move by Cars.com Ever seen a stock maneuver that feels more like a chess play than a plain deal? On November 5, 2026, Cars.com (NYSE: CARS) fired up quite a strategic engine. They handed out a heap of restricted stock units—373,345 to be precise—to Mausam Bhatt, freshly minted as their Chief Product Officer. This isn't just your...

Continue Reading

Top 5 Most Recently Viewed Articles

Pinnacle West Capital Corp Plans Q3 2024 Financial Update

Updated Category News Views 139

Pinnacle West Capital Corp Plans Q3 2024 Financial Update Pinnacle West Capital Corp. (NYSE: PNW) has announced its plans to release the third-quarter financial results for 2024 prior to the opening of the U.S. financial markets. This is a highly anticipated moment for investors and stakeholders, as the company seeks to share insights into its performance and the overall...

Continue Reading
Preferred Bank Advances Share Buyback Plan for Growth Strategy

Updated Category News Views 131

Preferred Bank Secures Regulatory Approval for Buyback Program Preferred Bank (NASDAQ: PFBC), an independent commercial bank operating primarily in California, has recently received the green light from regulatory bodies to proceed with its shareholder-backed $150 million stock repurchase plan. This momentous approval allows the bank to continue boosting shareholder value...

Continue Reading
Projected Growth and Trends in Yellow Phosphorus Market

Updated Category News Views 212

Understanding the Yellow Phosphorus & Derivatives Market The Yellow Phosphorus & Derivatives Market is a dynamic sector expected to reach USD 9.02 billion by the early 2030s, propelled by a steady compound annual growth rate (CAGR) of 5.34% from the mid-2020s onward. The driving forces behind this growth are multifaceted and reflect larger trends within agricultural and...

Continue Reading
Galiano Gold Reveals Impressive Q4 and Annual Financial Results

Updated Category News Views 260

Galiano Gold Shines With Robust Q4 and Full-Year Financial Results Galiano Gold Inc. (TSX: GAU) (NYSE American: GAU) recently unveiled its impressive production and financial outcomes for the fourth quarter and the entire year, showcasing the company’s strong performance and resilience. Galiano holds a significant interest in the Asanko Gold Mine (AGM), strategically...

Continue Reading
TetraScience Partners with Thermo Fisher for AI-Driven Innovation

Updated Category News Views 237

Enhancing Laboratory Efficiency Through AI Collaboration TetraScience, a leader in scientific data and AI solutions, has joined forces with Thermo Fisher Scientific, a prominent name in science services. This partnership aims to drive advancements in biopharmaceutical research and manufacturing, facilitating faster and more efficient scientific processes. Transforming...

Continue Reading