Applied DNA Sciences, Loftex to Debut "Innovate with

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
216
Applied DNA Sciences, Loftex to Debut "Innovate with CertainT", First Towels with Verified Recycled Components at New York Home Fashions Market

STONY BROOK, NY --(Marketwired - March 24, 2017) - Applied DNA Sciences , Inc. ("Applied DNA," "the Company,") ( NASDAQ : APDN ), a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, today announced its partnership with Loftex Home , the manufacturer of high-quality towels and home textiles, to introduce "Innovate with CertainT ™ ", the first fully source-verified, recycled components in towels. Loftex will use CertainT , an integrated supply chain platform verifying authenticity from source to retail. With this platform, Loftex assures towels containing recycled plastic water bottles (PET) are, in fact, recycled. Applied DNA will add Loftex as a CertainT licensee. Loftex towels using CertainT are scheduled to start manufacturing the third quarter of 2017 and will be introduced at New York Home Fashions Market, March 27 - 30 at the Loftex Home Showroom, 50 W. 48th St., New York.

"As we became aware of the global authenticity issue and the increasing consumer demand to know where their products come from, we searched for a solution that would address this need quickly," said Charles Gaenslen, CEO of Loftex Home. "Applied DNA's CertainT exceeded our expectations. We adopted the CertainT platform not only because it aligned with our commitment to innovation and our product-development stream, but also, it provided the opportunity to bring consumers sustainable products that are authentic and traceable to origin. We are planning to expand our use of recycled PET in Loftex products, and will continue to work with Applied DNA on these projects and at no additional cost to the consumer."

The first Loftex product as part of the "Innovate with CertainT" line will be a terry bath towel with molecular-tagged, recycled PET and cotton. The benefits of a blended cotton recycled PET towel are not only to be more sustainable, but also, to create a towel with superior absorbency and "quick dry" characteristics at no additional cost.

"Loftex is one of our first customers to adopt the CertainT platform," said Dr. James Hayward, president and CEO of Applied DNA. "Use of our CertainT logo signifies a product's compliance with the company's supply chain platform. This platform enables licensees to differentiate their brands based on authenticity. Platforms like CertainT will help companies like Loftex produce innovative products utilizing an efficient and trusted traceability system with a fair return."

Specifically, Loftex will use Applied DNA's SigNature® T molecular tags, and when combined with CertainT, will provide a single platform to tag, test, track and trace products throughout a certified supply chain. The molecular tag is extruded into recycled components that create recycled PET fiber, with no impact to performance or quality of the fiber or filament yarns. Any piece of the towel can be forensically authenticated by detecting the molecular tag, ensuring its authenticity and origin.

The shift towards a circular economy requires innovative business models and entrepreneurial partners. Platforms like CertainT will help companies, such as Loftex, continue to produce innovative products utilizing an efficient and trusted traceability system with a fair return. Traceability and transparency, combined with trust in supply chains builds consumer confidence.

About Loftex Home

Loftex has established a global reputation for leadership in innovation, fashion, quality, sustainability and value as a supplier of bath towels, beach towels and plush throws. Founded in 1980, this privately held firm started as a beach towel factory and has steadily expanded in the international marketplace; Loftex is now one of the largest terry towel producers in the world. Product innovation is key to the company's success. Loftex focuses on mid- to upper-end channels of distribution, offering excellent service and the finest quality products at competitive prices to major U.S. retail customers. The company develops products specifically to serve the needs of its major markets, all with the goal of engaging the ultimate consumer through touch, loft and overall tactile and visual appeal.

About Applied DNA Sciences

Applied DNA Sciences makes life real and safe by providing innovative, molecular-based technology solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. The proprietary DNA-based "CertainT™" platform can be used to identify, tag, track, and trace products, to help assure authenticity, origin, traceability and quality of products. SigNature ® DNA describes the core technology ingredient that is at the heart of a family of uncopyable, security and authentication solutions such as SigNature ® T and fiberTyping ® , targeted toward textiles and apparel, BackTrac™ and DNAnet ® , for anti-theft and loss prevention, and digitalDNA ® , providing powerful track-and-trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. Applied DNA Sciences is also engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.

Go to adnas.com for more information, events and to learn more about how Applied DNA Sciences makes life real and safe. Common stock listed on NASDAQ under the symbol APDN, and warrants are listed under the symbol APDNW.

Forward-Looking Statements

The statements made by APDN in this press release may be "forward-looking" in nature within the meaning of the Private Securities Litigation Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K filed on December 6, 2016, and our subsequent quarterly report on Form 10-Q filed on February 9, 2017, which are available at www.sec.gov . APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.

Investor Contact: Debbie Bailey 631-240-8817 debbie.bailey@adnas.com Media Contact: Kristen Bujold 781-639-4924 kristenb@cgprpublicrelations.com Program Contact: MeiLin Wan 631-240-8849 meilin.wan@adnas.com Web: www.adnas.com Twitter: @APDN

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Drowsy Driving Forum Spurs United Call for Safety Action

Updated Category News Views 40

A Fresh Coalition Against a Familiar Foe On a brisk late October day, the National Sleep Foundation (NSF) pulled together a motley crew of road safety veterans, vehicle makers, crash sniffers, and sleep legends at the National Press Club. This wasn't just another talkfest. With an estimated 61% of U.S. adults reportedly driving while half-asleep, something finally shook...

Continue Reading
tZERO Gains CFTC Approval, Paves Derivatives Path

Updated Category News Views 54

Breaking into New Territory: tZERO's CFTC Triumph tZERO just scored a touchdown in the financial arena with its newly minted approval from the Commodity Futures Trading Commission. This green light allows them to dive into derivatives trading and clearing, a colossal leap for their Infrastructure-as-a-Service model. You could almost feel the corporate chest-thumping as...

Continue Reading
Class Action Looms Over The Chemours Company

Updated Category News Views 83

Chemours Under Fire: What’s Happening? Here we are, in the thick of a legal storm surrounding The Chemours Company. A class-action lawsuit is underway, and it’s painting the company in a rather unflattering light. Now, if you snagged some of that NYSE:CC action between February 20, 2026, and August 4, 2026, there's a chance you’re caught in the crossfire. Per the...

Continue Reading
Global Case Studies in Poverty Reduction Spotlighted

Updated Category News Views 41

A Fresh Spotlight on Poverty Reduction Efforts Amid the clamor of social and economic challenges, 126 stellar case studies of poverty reduction just took center stage at a seminar in Beijing. These admired initiatives emerged from the seventh global solicitation, chosen from a pile of 890 entries submitted by do-gooders and organizations spanning 31 countries. If you've...

Continue Reading
LA Auto Show Partners with PetSet: A Charitable Drive

Updated Category News Views 61

A Unique Partnership Between Cars and Compassion Los Angeles is no stranger to the vibrant blend of culture and cars. This year, the Los Angeles Auto Show decided to steer things to a new lane of compassion by teaming up with PetSet. Now, if you're scratching your head wondering how the automobile world rides in tandem with animal welfare, grab a seat. The 'Road to Home...

Continue Reading
Data Centers: More Power-Hungry Than Thirsty

Updated Category News Views 49

Data Centers: Not Quite the Water Guzzlers We Feared Hold onto your hats, because the latest intel on data centers is changing the game, or at least forcing a closer look at what seems like a done deal. The big reveal? It's not the water, folks—it’s the juice. While everyone frets about water, electricity is the silent giant you’ve got to wrangle. Water vs....

Continue Reading
Regal Intel Pursues Uncharted Territory in Rare Disease Research

Updated Category News Views 54

New insights don't just appear out of thin air, and in the world of rare diseases, they’re often stuck behind data that’s never quite been tackled the right way. Here comes Regal Intel, a nonprofit making waves by diving into the deep end with two fresh seed grants. These folks are hell-bent on making sense of skin-deep and gut-wrenching issues that science hasn't...

Continue Reading
Animal Rescue Corps Executes Operation Cage Breaker

Updated Category News Views 30

ARC Springs Into Action in Rural Florida You ever think about those days where you feel like you're running against the current? That sums up the recent ordeal in Branford, Florida, where Animal Rescue Corps (ARC), a nonprofit, rolled up their sleeves for a major task under Operation Cage Breaker. This wasn’t some run-of-the-mill animal shelter duty. We’re talking a...

Continue Reading
Wyalusing Valley, Wysox Centers Change Ownership

Updated Category News Views 93

A New Chapter for Pennsylvania's Childcare Gems In the often unpredictable world of childcare services, a shift is happening in Pennsylvania that has John and Robyn Lacy stepping back after two decades of dedicated service. The Wyalusing Valley Children's Center and Wysox Children's Center have found a new home in the hands of a private investor, signifying a significant...

Continue Reading
HelloNation Spotlights Michigan Manufacturers' Achievements

Updated Category News Views 51

A Night of Recognition and Innovation Awaits Alright, folks, here's a story brewed from Michigan's manufacturing heartland. As the state gears up for the annual 2026 Manufacturing Excellence Awards, there's more being served up in Plymouth than just a fancy dinner and applause. CGI Digital and their posse at HelloNation are stepping into the fray, not just to clap...

Continue Reading

Top 5 Most Recently Viewed Articles

Empowering Women in Insurance: Spotlight on Sarah Scott

Updated Category News Views 169

Recognizing Leadership in the Insurance Industry CorVel Corporation is thrilled to announce that Sarah Scott, the Executive Vice President of Product and Corporate Services, has been included in Business Insurance's esteemed "Women to Watch" list for the upcoming year. This recognition, which celebrates its 20th anniversary, honors women who have made significant strides...

Continue Reading
Celebrating Tomorrow's Insurance Leaders: 2024 Finalists Revealed

Updated Category News Views 86

Introduction to the 2024 RGA Leaders of Tomorrow Finalists The International Insurance Society (IIS) recently announced the exciting finalists for the 2024 RGA Leaders of Tomorrow award. This prestigious accolade recognizes a select group of individuals worldwide who exhibit exceptional potential in leadership within the insurance and risk management sectors. Highlighting...

Continue Reading
European Patent Awarded to FibroBiologics for Tumor Targeting Innovation

Updated Category News Views 174

FibroBiologics Secures European Patent for Innovative Technology FibroBiologics, Inc., a clinical-stage biotechnology company renowned for its groundbreaking efforts in therapeutics, has recently been awarded a significant patent by the European Patent Office. This achievement pertains to a novel method utilizing modified fibroblasts to deliver tumor-inhibiting agents...

Continue Reading
AC Circuit Breaker Market Set for $6.58B Boom by 2031

Updated Category News Views 27

Shifting Perceptions of a Critical Technology The world isn't running out of surprises, let me tell you. Once dismissed in the engineering world as unremarkable, AC circuit breakers have shocked back into the limelight, upping their game in today's green-powered rush. With a rush of interest driven by a modernizing grid, these babies are riding a 6.3% CAGR wave, expected...

Continue Reading
Investors Alert: Alto Neuroscience Faces Legal Challenges

Updated Category News Views 146

Alto Neuroscience Legal Investigation Overview Alto Neuroscience, Inc. is currently under scrutiny due to potential securities law violations, drawing the attention of investors and legal entities. As a result of recent developments, investors are being urged to assess their options in light of ongoing litigation against the company. If you purchased Alto stock, you may...

Continue Reading