January 26, 2017 10:41 AM/ Pulse Evolution Announces Joint

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January 26, 2017 10:41 AM/ Pulse Evolution Announces Joint Venture with Augmented Reality Technology Specialist Augmently, Inc.

Pioneers of Virtual Tupac and Virtual Michael Jackson partner with
Stealth Start-up to bring Hyper-Realistic Digital Humans into the world
of Augmented Reality

Pulse Evolution Corporation (OTC: PLFX) (“Pulse”), a recognized pioneer and leading developer of hyper-realistic digital humans for holographic live performances,
virtual reality,
augmented reality and
artificial intelligence,
today announced a partnership with Augmently, Inc.,
an emerging growth company with patented technology focusing on applications in augmented reality.

Pulse and Augmently are currently in development of augmented reality technologies and applications intended for mass market global distribution.

This partnership intends to leverage Pulse’s existing digital IP portfolio
of renowned artists and performers,
as well as jointly planning to acquire new celebrity digital assets to deploy in unique AR platforms.

The companies intend to reveal the nature of their technology collaboration, with first consumer products introduction, before the summer of 2017.

Mr. Ziggy Kormandel, Founder and CEO of Augmently, Inc.,
commented on the collaboration with Pulse,
“We are thrilled to announce this unique collaboration with Pulse Evolution,” Kormandel said.
“Pulse is the gold standard of human animation in a world that is about to
be overrun by digital humans.
Augmently is a leader with patented AR technologies that is uniquely positioned to bring characters and environments together into consumer experiences that have truly never been seen before.

Our main focus is to maximize the consumers’ AR experience through
the use of their current mobile devices.

Pulse and Augmently are all about quality and the world’s consumers will
be the greatest beneficiary of this collaboration.”

John Textor, Chairman of Pulse Evolution Corporation,
welcomed the new partnership with Augmently.

“The artists and leaders of Pulse Evolution see a future, revealed by our company name, where digital humans evolve to become powerful contributors in our global society,”

Textor said. “In the worlds of virtual reality, or in the more exciting unchartered territory of augmented reality, we will meet other people.

They will not be made of flesh and blood.
They will be avatars, and they will be digital.
We, at Pulse, will build these people, but only through partners like Augmently can they truly come to life in a way that can make a
difference to people, in entertainment and in life.

We are so excited about what the future will bring with Augmently. That future will reveal itself this summer.”

About Pulse Evolution Corporation

The Company is a recognized pioneer and leading developer of hyper-realistic digital humans for entertainment, virtual reality, augmented reality and artificial intelligence.

Pulse is most popularly known for producing the animated digital human likeness of the late
Michael Jackson that appeared in a live performance of the Billboard Music Awards on May 18, 2014,
seen by more than 11 million television viewers and generating more
than 2,400 news articles and 98 billion Internet impressions.

Founded by the world's leading executives
and producers of photorealistic digital humans, such as the lead character from the film
“The Curious Case of Benjamin Button” and the concert experience “Tupac at Coachella",
Pulse Evolution is currently developing computer-generated digital
humans for entertainment and media applications, such as holographic live performances, virtual reality, augmented reality and artificial intelligence.

The Company has multi-year revenue share agreements with the
Estates of Michael Jackson,
Elvis Presley and
Marilyn Monroe, three of the world's most valuable celebrity estates,
and is principally focused on generating revenues from these agreements.

The Company sees digital humans emerging as ubiquitous in society, culture and industry.

They will not only perform for audiences on stage or in film,
but they will also represent individual consumers as digital likeness avatars, in realistic and fantasy form,
appearing and interacting on the consumer's behalf in electronic and mobile communication, social media,
video games and virtual reality. Future digital humans will provide a
relatable human interface for artificial intelligence applications,
'thinking' machine systems that, through the Company's technology, will appear as realistic communicating humans in mobile devices,
digital signage, classrooms and through lightweight wearable augmented reality glasses and virtual reality headsets.

The Company's long-term goal is to be the 'face' of artificial intelligence,
to provide a human form to interactive artificially intelligent computer beings.

Pulse is headquartered in Jupiter, Florida with studios in San Rafael, California. Please visit http://www.pulse.com

About Augmently, Inc.

Augmently, Inc. is a Los Angeles based creative technology company that has developed a unique,
patented Augmented Reality (AR) platform that allows mobile device users
to virtually place a celebrity, animated character or product in the environment of their choice. Unlike other AR applications,

Augmently uses hyper-realistic imagery rather than 3D computer generated objects.

Augmently’s main focus is to be the leaders in the mobile AR space
today. We are creating realistic immersive digital experiences combined
with physical real world interactions through the use of AR.
We believe there are many consumer applications for AR using the
same mobile device that is currently in your pocket.

In addition to developing consumer applications,
Augmently is currently assisting global brands in developing groundbreaking campaigns by use of their patented AR technology. For more information on Augmently, go to:

http://www.getaugmently.com

Forward-Looking Statements Disclaimer:

Certain statements contained in this news release are "forward-looking statements" within the meaning of the Securities Litigation Reform Act of 1995. Forward looking statements contained in this release relate to, among other things, the timing and potential success of new projects, productions, product releases, future operating results, and the Company's leadership in the digital production, VR and AR industry. These forward-looking statements are generally identified by words such as "believes," "may," "expects," "anticipates," "should" and other similar expressions. Readers should not place undue reliance on such forward-looking statements, which are based upon the Company's beliefs and assumptions as of the date of this release. The Company's actual results could differ materially due to risk factors and other items described in more detail in the Company’s filings, including Annual and Quarterly reports, with the United States Securities and Exchange Commission (copies of which may be obtained at www.sec.gov). Subsequent events and developments may cause these forward-looking statements to change significantly. The Company specifically disclaims any obligation or intention to update or revise these forward-looking statements as a result of changed events or circumstances that occur after the date of this release, except as required by applicable law.



View source version on businesswire.com: http://www.businesswire.com/news/home/20170126005771/en/

For Pulse Evolution Corporation:
Investor/Press Contacts:
Douglas W. Calder, 561-840-5000
douglas.calder@pulse.co
Cell: 772-418-6302
or
For Augmently:
Kelly Kreuser, 310-259-9322
info@getaugmently.com

Copyright Business Wire 2017
News Provided by QuoteMedia.

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