If they are talking about a billboard there has to
Post# of 75003
Apparently the sales in the NY area are doing very well.
They purchased an old resort that they are converting into a bottling plant. Since that's local to the area where they are selling a lot of RMHB, my gut tells me there will be a big retail deal coming with the billboard and they project so much success that they'll need a bottling plant localized for demand.
You're not going to put up a billboard to have people go online to order. Brand awareness is one thing, but for this situation that doesn't make sense. For brand awareness you might as well do social media. They're starting to position up now for a big move that's in the works.
Every time I went to the 7/11 near my house in Austin, RMHB there was always sold out a apart from the lemonade. I bet they're getting positive reviews from 7/11 and this might be one of the requirements in order to meet up with demand. 7/11 isn't going to sign on with RMHB unless RMHB can fulfill orders on the regular, or else there will be a slot in the fridge that's empty that the 7/11 franchisee is losing out on. You want that place stocked to the brim.
Hopefully we get some sneak peak details in the next report, but this is where I think things are heading.