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  4. Rocky Mountain High Brands, Inc. (RMHB) Message Board

$RMHB Geofencing Mobile Advertising means the Rock

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Post# of 75368
(Total Views: 695)
Posted On: 03/22/2017 4:21:34 PM
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Posted By: Roger Wilco
Re: JohnnyRingo #32540
$RMHB Geofencing Mobile Advertising means the Rocky Mountain High Brands ad would display within specified distance of a participating retailer.

Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or coupon alert when a mobile device enters the specified area. Consumers can receive banner ads on their mobile devices. When consumers click on the banner ads, they will be taken to a custom landing page for the advertiser with specific call to action buttons in the banner ad.

Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults. According to a newly released survey data from the Pew Research Center, smartphone ownership is nearing the saturation point. 86% of those ages 18-29 have a smartphone, 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.






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