$RMHB Geofencing Mobile Advertising means the Rock
Post# of 75003
Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or coupon alert when a mobile device enters the specified area. Consumers can receive banner ads on their mobile devices. When consumers click on the banner ads, they will be taken to a custom landing page for the advertiser with specific call to action buttons in the banner ad.
Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults. According to a newly released survey data from the Pew Research Center, smartphone ownership is nearing the saturation point. 86% of those ages 18-29 have a smartphone, 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.