$RGNP Headquartered in Beverly Hills, CA, Reig

$RGNP Headquartered in Beverly Hills, CA, Reign Sapphire Corporation (OTCQB: RGNP, "Reign" is attempting to build a new premium consumer brand in the jewelry sector focused on ethically-processed, Australia-mined sapphires. The company is pursuing this with a unique approach to the supply chain supported by an intriguing technology-driven consumer marketing program. Successful execution would position Reign as what management has called the "world's first vertically integrated source to retail model" for sapphire gemstones and fine sapphire jewelry. As part of the consumer strategy, Reign plans to leverage technology acquired in a recent acquisition, as well as its supply chain, where it purchases rough commercial sapphires in bulk directly from commercial miners in Australia, and then control the supply at each step along the way to retail, enabling the company control over quality, costs and design. In our view the strategy is intriguing given what appears to be an underrepresentation of sapphires at retail in the US jewelry market – only 8% of total sales include colored gemstones and the potential financial and quality benefits that could be achieved by controlling the process from the miners-gate to retail.



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