agreed. every time I see a product that interests me at the grocery store or online I see if they are publicly traded. wish I did that around 2005 when I was drinking Celcius. they are over $3/share last time I looked.
ICNB as a whole is more intriguing than that fat burning energy drink. and I think if things move as they have been, 7 cents is aiming too low. I think 25-50 cents in the next year or 2 is not out of the question.