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We have recently launched a brand of gourmet beef jerky. This is not your typical gas station jerky. It is all USDA beef brisket and we have developed our own curing and marinades and we use alcohol in many of our gourmet beef jerky marinades as it creates a great flavor and helps to break down the meat and make it very tender. This is not your father's or grandfather's beef jerky -- this is made with the best premium hand-picked beef brisket. We produce a mouthwatering craft gourmet beef jerky. Since we have launched the beef jerky sales have exploded both online and in our retail stores across the country. We are selling 3-1 in stores where we have placed our beef jerky against leading brands. "The market is demanding a high quality product. We are leading the way in a gourmet fresh cut to order, beef brisket jerky that is really being embraced by millennials who are looking for high protein healthier choices and more gourmet in snacks," said Mike Jaynes -- Chairman and Co-founder of Hangover Joe's. "We cannot be happier with how sales of our beef jerky are going and how we are blowing away the competition in taste tests across the country! Our brand and flavors are outstanding. They're truly excellent. We're having calls daily asking for it and our dealers are doing festivals around the country exposing the brand to thousands and they are putting it into stores. The brand is only going to grow and we are going to continue to introduce new and exciting great tasting flavors. Our beef jerky is going to take some significant market share over the next few years. Our jerky is known for being totally tender with unique distinct flavor profiles that are being called #Jerkylicious."