What they have done is created another brands that is part of Hangover Joe's they will move more brands and these other brands coming are actually all part of a major push forward on deals that have been done. They are taking the brands into different segments, markets and demographic and channels. Hangover Joe's plays well in 90 percent of the retail spaces. I won't give it up but they are taking the other brands into a total different space no one sees coming but they will soon. Massive profit centers. Those who have under estimated HJOE are going to be so lost for a while. It's going to be funny watching their heads spin off as more is revealed. This is a company on the move. They will speculate bash it's all there fear of what they don't know and cannot control and the revenue that will continue to role. All of this aids in the company coming back and they are coming back. The key is to build more revenue and gain more control over segments of the market.
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