Here's why Amazon will be big for BMXC. Amazon
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Amazon is good for reaching a broader audience, but it can’t be the exclusive model you use to market and sell your product, especially when it’s clear they aren’t operating in your favor. Taking control and launching your own e-commerce website is the best way to stay afloat. That way you can manage all aspects of your store and your brand (and even integrate and manage your Amazon, eBay and other selling channels) on one single platform. You don’t have to pull the cord completely on Amazon, but throwing all your eggs in one basket is dangerous for an organization with already thin margins. - Steven Power
This is what she has done smart CEO not unintelligible
Heres more
EXPAND CUSTOMER BASE
Selling products on Amazon provides a massive audience to market to, including 40 million Amazon Prime subscribers who enjoy perks such as a simplified checkout process and same-day delivery in more than a dozen cities. “Prime customers have pre-paid for fast, free shipping from Amazon, so they have a strong incentive to make the most out of that service,” Wray says. “Because of these convenience factors, customers might order something online instead of making a trip to the store down the road to buy it.”
GO GLOBAL
Are you ready to think big? Amazon can help take your business’ products to global markets with minimal overhead costs. As a seller, “you have access to all of their international systems, so you can open an account
and use similar systems to expand internationally into Europe, Japan, China, Korea and India, for now,” Wray says.
What i highlighted is already some markets she penetrated.
Her products will not be known on Amazon,
but what if there already known globally?