And a couple others ... 4) see how much hype th
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4) see how much hype this one Facebook post caused? That's the sort of thing that creates a movement that generates sales. They need to post something at least daily and target a demographic through paid ads on social media. There is a thing called Facebook algorithm and it requires certain criteria and traffic to even show a post on someone's newsfeed. Basically the post with more interactions get more exposure.
Bottom line. Social media proved its effectiveness today and I think they should focus and capitalize on that toward their consumers because organic growth WILL helpfor good healthy PPS growth.