Informatica Expands Partnership with Google to Enhance

New Post Public Reply Private Reply Replies (0) Message Board

News Desk 2018

Mar 9, 2017 at 3:00 PM 209

Informatica Expands Partnership with Google to Enhance Marketing Analytics and Power Data Warehouse Modernization on Google Cloud

REDWOOD CITY, Calif., March 09, 2017 (GLOBE NEWSWIRE) -- At Google Cloud NEXT ’17, Informatica^® , the world’s leading data integration and data management company , announced an expanded partnership with Google Cloud in key areas of cloud integration, marketing analytics and data warehouse modernization to power faster and more accurate insights, increased agility and lower data management costs.

Supercharging Marketing Analytics with Google Cloud Marketing analytics has emerged as a must-have solution for providing insights into customers and prospects in order to improve the success of marketing programs and make every engagement count. Informatica is working with Google Cloud to help marketing professionals have a next-generation, data-driven market engine within their organizations, with new capabilities in marketing analytics and data warehouse modernization.

Today, Google Cloud announced the beta availability of BigQuery Data Transfer Service that automatically centralizes data from AdWords, YouTube, DoubleClick and Google Analytics 360 into Google BigQuery, giving marketers a single source of truth they can trust.

Informatica further enhances the value for marketing organizations by combining, enriching and augmenting existing Google Marketing data with data from social, CRM and marketing automation sources. Informatica’s out-of-the-box connectivity to sources such as Marketo, Eloqua, Salesforce and Microsoft Dynamics quickly transforms and loads the desired data into Google BigQuery for a holistic view of the entire marketing landscape. These powerful insights allow organizations to provide next great offers to their customers based on past purchases, preferences and behaviors on the web.

“One of the great challenges for marketers today is that they are awash in data about their customers,” said Sally Jenkins, executive vice president and chief marketing officer, Informatica. “A decade ago marketing was a discipline driven by preference, experience and gut-feeling. Today, marketers are one of the most data-driven function in organizations. With Informatica, customers can pull data from the critical marketing systems, such as Marketo, Eloqua and Salesforce, into Google BigQuery. By combining Google Cloud Platform, an extremely powerful, scalable and cost-effective big data analytics platform, with Informatica Cloud^® which offers connectivity and data management, customers can expect powerful insights, recommendations and offers, which is what everyone is looking for.”

Expanding Support for Google Cloud - Google BigQuery, Google Cloud Storage and Cloud SQL Informatica’s data management offerings are well aligned and are expanding their support for the Google Cloud Platform. Today, Informatica is announcing the integration of Informatica Cloud with Google BigQuery, Google Cloud Storage and Cloud SQL.

Google BigQuery: Informatica Cloud for cloud integration scales from proof-of-concept to petabyte-scale production systems. With the Informatica Cloud connector for Google BigQuery, Google Cloud customers can use Informatica Cloud’s native, high volume connectors to transform and load data into and out of BigQuery from cloud applications, social IoT and on-premise sources.
Google Cloud Storage: With the Informatica Cloud connector for Google Cloud Storage, Informatica Cloud can move and synchronize data of all types and volumes into and out of Google Cloud Storage for big data analytics.
Cloud SQL: Informatica Cloud support for Cloud SQL will simplify the migration of data from on-premise databases into Cloud SQL, Google’s fully managed, transactional database service.

Additionally, Informatica is excited to support new Google Cloud Platform products with planned availability of connectivity to Google Spanner.

Expediting Enterprise Data Warehouse Modernization with Google BigQuery As enterprises continue to replace or augment traditional data warehouse implementations with Google BigQuery, they are looking for ways to fast-track the migration of data to their new cloud infrastructures while minimizing risk. Informatica provides hybrid data management solutions designed to accelerate the migration of data to Google BigQuery, delivering and synchronizing trusted data from cloud, on-premise and big data sources.

Additional Information:

Tweet this:

News: @Informatica & @Google partner to deliver #CMOs unique & powerful insights from business data http://infa.media/pr170309a
News: @Informatica offers frictionless data migration to @Google BigQuery #GoogleNext17 http://infa.media/pr170309a

About Informatica Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is a leading provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com . Connect with Informatica at https://linkedin.com/company/informatica , https://twitter.com/Informatica and https://facebook.com/InformaticaLLC .

###

Note: Informatica, Informatica Cloud, Informatica PowerCenter and Informatica Big Data Management are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.

Maureen O’Connell Informatica +1 650 385 4022 - office +1 408 679 0648 - mobile Shira Frantzich Informatica +1 650 385 5674 - office

Newer

Older

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Step Inside Henson's Creature Shop Magic in NYC

Unlock Puppet Magic with Jim Henson Tours Puppet fans, let me tell you, there's something going on in Queens, NY that's got both nostalgia and innovation scribbled all over it. We're talking about the legendary Jim Henson's Creature Shop opening its doors. If you're looking to relive the magic that helped shape a generation, get ready to dive into a world where creativity...

AI Trust in Finance: Survey Reveals Market Impact

Trust in AI for Financial Guidance: Where Are We Headed? The market winds shift with every sunrise, and today’s buzzword? Artificial Intelligence. You’d almost think AI’s trying to steal my job along with every other trader’s mojo. But here's the twist—A survey from Possible Finance shows about 15% of folks would actually lean on AI for their financial advice....

Red-Eye Flights Surge, Driven By Western U.S. Routes

You can always count on some things staying the same, right? Well, if you thought red-eye flights were going to fade away, think again. These late-night wonders are not just hanging around—they're booming in the west like there's no tomorrow. Literally. Champion Traveler has laid it all out for us: about 115,580 overnight flights in 2025, a record high since this mad...

Navigating Land Access: The Hidden Roadblock in Mining

Mining's Often Overlooked Obstacle: Land Access In the world of mining, the shallow thrills of striking gold are often overshadowed by the frustrating slog of securing land access. You can have your permits lined up, your finances sorted, and drills humming along, but if you haven’t sweet-talked the folks farming above your visible vein of riches, you could be staring...

Veteran Marketer Joins The Wisory's Advisory Board

Tyrrell Schmidt Joins The Wisory's Board Out of the blue, The Wisory has snatched Tyrrell Schmidt right off the retirement bench. This doesn't seem like just another board seating; it smells like a calculated power play. Schmidt, fresh from her heavyweight stint as Global CMO at TD Bank, adds a spicy dose of marketing prowess to The Wisory's already loaded Advisory Board....

BusyBee AI Revolutionizes Classroom Feedback Efficiency

Grading Overhaul: BusyBee's Role in Education Here's a twist for the history books: Agilix Labs' BusyBee, a slick AI assistant built right into the Buzz platform on Amazon Bedrock, is kicking traditional grading methods to the curb. This little helper is grading close to a million K-12 student submissions every month, meticulously approved by real teachers. Quite the...

Flex Dental Solutions Adds BNPL, Surcharging to FlexPayments

Diving into Dental Finances: A New Moneymaker? It's about time someone shook up the dental payment scene, and Flex Dental Solutions seems to be the one doing it. They rolled out some intriguing new features for their FlexPayments platform aimed squarely at dental practices using Open Dental. What we're seeing here is their attempt to bridge a couple of financial headaches...

OneAscent Welcomes Monica Stoudemire as New CCO

New Leadership in Compliance Diving straight into the tumultuous sea of securities compliance, OneAscent's got a fresh captain at the helm. Monica Stoudemire's stepped into the Chief Compliance Officer's shoes with a track record that'd make any investor breathe a sigh of relief. After all, blending two decades of on-the-ground experience with regulatory acumen ain't...

Crystal Risotti: Leading IT Compliance in Healthcare

A Journey Marked by Dedication and Expertise In the demanding world of healthcare technology, where regulations can make or break a company, Crystal Risotti has carved out a space for herself as a leader. Over the last 30 years, she's developed a reputation for blending regulatory expertise with practical business strategies. Her recognition as a Pinnacle Professional of...

Diaper Affordability: A Hidden Crisis, Taxpayer Burden

A Silent Crisis Lurking in Diapers Diapers. We don’t think about them much until we need them, but nearly half of U.S. families are painfully aware of their cost. According to a report from the NDBN Diaper Check 2026, many struggle to meet this basic necessity. This isn't just about keeping babies clean—it's a public health issue with economic ripples Congress can't...