They've already made it clear to me and others tha

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They've already made it clear to me and others that consideration of the interests of early investors is important to them.

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I, too, have spoken with Jerry several times and he expressed that exact sentiment to me.
He's deeply concerned about the shareholders, he wholeheartedly cares about us and is aware that many of us are just getting by or struggling financially.
The triumph of this company means more to him than just a successful soft drink — it's also the success of its people.
He has not let us down, we just haven't monetarily realized it yet!