Celsius growing at 2X rate of leading brand CE
Post# of 679
CELSIUS®’ original product line is ranked #1 for fastest percentage growth in the natural channel, growing at more than double the rate of the leading brand, in the “energy and other functional beverages” segment, (SPINS 52wks ending 1.22.17). “The natural line extension coincides perfectly with the lifestyle we are promoting to consumers who strive to ‘Live Fit,’” shares EVP of Sales and Marketing, Vanessa Walker. “CELSIUS® has been an essential go-to for active lifestyle enthusiasts, gaining tremendous momentum with its differentiated, proven, functional benefits. We are excited to scale the reach, inviting even more consumers onboard as we pioneer a new fitness category.”
http://www.sflinsider.com/2017/02/28/celsius/