I think you're right Steven. The first move was a pure technical one mixed with plenty of momentum. The one thing I'd like to see this CEO improve on is the use of her Social Media. She has a powerful tool, yet uses it rarely. The Ecommerce store on their site looks nice, yet she does not promote it. Amazon is on the way, but she does not tweet it. I'd like to see an uptick in its use the way HJOE does. They're a non trading company and pump the heck out of their products, this is a trading one, but has yet to capitalize on free marketing of their products.