DENVER, CO--(Marketwired - Mar 6, 2017) - New Age Beverages Corporation (
A little more than two weeks ago, New Age Beverages Corporation completed a successful up-listing to the NASDAQ Capital Market Exchange together with a financing led by Aegis Capital and Maxim Group that raised more than $17 million. One of the major drivers of organic growth that the company shared with investors was the launch of a disruptive portfolio of beverages that would solidify the Company's position as a leader in healthy functional beverages. The development and national expansion of Aspen Pure® Probiotic is a reflection of that strategy taking hold, and so far the demand from the few major national pharmacy chains, big box retailers, and convenience stores has been unprecedented.
| The new Aspen Pure Probiotic water has more than 12 different probiotic strains in it including: | |||
| Lactobacillus-Acidophilus | Bifidobacterium Bifidum | ||
| Lactobacillus Rhamnosus | B-Lactis | ||
| Lactobacillus Salivarius | B-Infantis | ||
| LACTOBACILLUS CASEI | B-Breve | ||
| Lactobacillus Plantarum | B-Longum | ||
| Lactobacillus-Lactis | Streptococcus Thermophilus | ||
The Company successfully leveraged its technical expertise in Kombucha production and its relationships with major probiotic industry leaders to develop the new product that does not require refrigeration and maintains 9 months of shelf-life with no degradation of the more than 10 billion live probiotics contained in each serving. The infusion of the probiotics as part of the production process does not change the color or the flavor of the water, with the finished product having the same clean, crisp finish of the original Aspen Pure Rocky Mountain water.
The new Aspen Pure® Probiotic will be priced at $2.49 at retail, sold in the iconic and ergonomic Aspen Pure 24 oz size package, priced well below that of most premium regular plain waters. Aspen Pure® PH Balanced, which comes naturally PH balanced from the Rocky Mountains with up to 7.0 PH, will also be expanded nationally and concurrently with the Aspen Pure® Probiotic launch and will be priced at $1.49 for the same 24 oz size.
Brent Willis, Chief Executive Officer for New Age Beverages, and a former senior executive with AB InBev and The Coca-Cola Company, mentioned, "I am so proud of the team for the breakthrough innovation they achieved with Aspen Pure® Probiotic. We were always confident in the idea, but the retailer response has just been overwhelmingly positive. Aspen Pure® has always had a fanatical following in limited distribution in the West. Now with our expanded capacity and a truly differentiated product we are excited about the potential the brand represents, and feel we are at the tip of the iceberg with what we have in front of us."
About New Age Beverages Corporation (
Safe Harbor Disclosure This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, New Age Beverages undertakes no obligation to update or revise any forward-looking statements.
Websites: www.newagebev.us www.mybucha.com www.xingtea.com www.aspenpure.com www.drinkmarley.com
For investor inquiries about New Age Beverages Corporation please contact: Amato and Partners, LLC Investor Relations Counsel admin@amatoandpartners.com
