Agree. If I had that amount of shares my strategy

Agree. If I had that amount of shares my strategy would be different in order to reap benefits of the long game. Since I'm a much smaller fish in this pond I have a two fold approach with first priority to reap benefits of the long investment when this brand takes off but secondarily to take calculated risks of hopefully selling only to facilitate buying the dips with a larger quantity of shares. But honestly I have seen too many people try that and end up with less shares at a higher cost PPS so I'm still haven't sold the first share and only keep investing a little cash here and there.

I refuse to upend my traditional retirement investing strategy or bet the farm on anything so my position is small but I could certainly enjoy life when this does take off